Growth & Performance Marketing Manager

Company: XTREMEX

Location: NSP, New Delhi

Work Mode: Full-time, On-site

Experience: 2–4 Years

About XTREMEX

XTREMEX is a fast-growing D2C streetwear and activewear brand building a strong presence across online and offline retail.

We are looking for a full-stack Growth & Performance Marketer who can go beyond simply running Meta Ads.

This person will be responsible for understanding the entire growth engine — marketing strategy, Meta Ads, Shopify, customer journey, CRO, analytics, creative strategy, retention and overall revenue growth.

If your experience is limited to launching campaigns and checking ROAS, this role is probably not for you.

The Role

You will work closely with the founder and take ownership of XTREMEX's digital growth.

You will be expected to combine performance marketing + e-commerce + analytics + marketing strategy to grow the brand profitably.

Key Responsibilities

- Performance Marketing

- Own and scale Meta Ads across Facebook and Instagram.
- Develop acquisition, retargeting and remarketing strategies.
- Manage campaign structures, budgets, audiences and bidding strategies.
- Analyze ROAS, CAC, CPM, CPC, CTR, CVR, AOV, MER and contribution margin.
- Identify winning campaigns, audiences, products and creatives and scale them.
- Continuously test:
- Creatives
- Hooks
- Offers
- Audiences
- Landing pages
- Campaign structures
- Ad formats
- Diagnose sudden changes in performance and take corrective action.
- Build a systematic testing and scaling framework.

2. Shopify & E-commerce You should be comfortable working directly inside Shopify, not simply sending requirements to someone else.

Responsibilities include

- Manage and optimize the Shopify storefront.
- Analyze Shopify sales, product and customer data.
- Monitor conversion rate and funnel performance.
- Identify products driving the majority of revenue.
- Improve product pages, collections and landing pages.
- Work on merchandising and product positioning.
- Optimize the customer journey from advertisement to checkout.
- Identify friction points affecting conversion.




- Coordinate with developers/designers when technical changes are required.
- Understand Shopify analytics, reports and customer data.
- Work with apps, pixels, tracking and integrations when required.

3. Marketing Strategy You will help build and execute the overall marketing strategy for XTREMEX.

This includes

- Developing monthly and quarterly growth plans.
- Planning product launches and campaigns.
- Developing promotional and offer strategies.
- Identifying new customer acquisition opportunities.
- Developing strategies around new products and categories.
- Understanding customer segments and purchasing behaviour.
- Competitor research and market analysis.
- Building strategies to increase AOV, repeat purchases and customer LTV.
- Working with the founder to determine where marketing budgets should be allocated.

4. Creative Strategy You will not be expected to design every creative yourself.

But you must know what a winning creative looks like.

You will

- Analyze creative performance.
- Identify winning hooks, angles and messaging.
- Create creative briefs for designers, editors and UGC creators.
- Tell the creative team what to make and why.
- Develop UGC concepts and advertising angles.
- Build a structured creative testing system.
- Analyze creative fatigue and determine when new concepts are required.

5. Analytics & Tracking
- Monitor the complete marketing funnel.
- Work with GA4, Meta Pixel/CAPI and Shopify analytics.
- Ensure tracking and attribution are working correctly.
- Build meaningful performance reports.
- Analyze customer acquisition and purchasing behaviour.
- Identify discrepancies between Shopify, Meta and analytics platforms.
- Make decisions based on data rather than assumptions.

6. CRO & Revenue Optimization Your responsibility is not just to generate traffic.





You need to help turn that traffic into revenue.

You will work on

- Conversion rate optimization.
- Product page optimization.
- Landing page optimization.
- Offer strategy.
- Checkout experience.
- AOV improvement.
- Upselling and cross-selling.
- Customer retention opportunities.

7. Retention & CRM You should understand the basics of:
- Email marketing
- WhatsApp marketing
- SMS marketing
- Abandoned cart flows
- Post-purchase flows
- Customer segmentation
- Repeat purchase campaigns

Experience with Klaviyo, Interakt or similar platforms is a strong advantage.

- Cross-Functional Collaboration

You will work closely with:
- Founder
- Creative team
- Graphic designers
- Video editors
- E-commerce team
- Influencer/creator team
- Developers

You should be able to convert business objectives into transparent marketing actions for each team.

What We're Looking For

We want a T-shaped marketer — someone with deep performance marketing expertise but broad knowledge across the entire D2C ecosystem.

You should be able to:

Run Meta Ads → Analyze Shopify → Find the problem → Develop a strategy → Brief the creative team → Test → Analyze → Scale.

You should not need someone to tell you what to do at every step.

Must-Have Skills

- 2–4 years of relevant experience.
- Strong hands-on Meta Ads experience.
- Strong Shopify knowledge.
- Experience with D2C/e-commerce brands.
- Strong understanding of marketing funnels.
- Strong analytical skills.
- Understanding of CRO.
- Understanding of customer acquisition economics.
- Ability to analyze data and derive actionable insights.
- Strong understanding of creative performance.
- Experience with GA4 and tracking.
- Excellent communication and execution skills.

Good to Have
- Experience with fashion, apparel, fitness or lifestyle brands.
- Experience managing ₹30L+ monthly ad spends.
- Google Ads experience.
- Klaviyo experience.
- WhatsApp/CRM marketing experience.
- Influencer marketing experience.
- Experience with Shopify apps and integrations.
- Experience launching new products.
- Experience scaling a D2C brand.

📌 Growth & Performance Marketing Manager (New Delhi)
🏢 Xtremex
📍 New Delhi