Own top-of-funnel growth for sip24seven's D2C app (content, social, community, referrals, and test ads). Success is measured in real activations—installs, KYC completions, and activated SIPs—not just reach or likes.
Key Responsibilities
- Content & Social: Plan/execute weekly Reels & Shorts on personal finance and SIP myths with in-house editor.
- Community & Referrals: Grow WhatsApp/Telegram groups and manage user-get-user referral campaigns.
- Paid Experiments: Run test ads (₹5k–10k/mo on Meta/Google); optimize for CAC per activated SIP, not clicks.
- Growth & Organic: Pitch finance creators on CPA/affiliate model (zero upfront cost); basic SEO and ASO optimization.
- Funnel Analytics: Weekly drop-off analysis:
- Experience: 0–2 years. Proven personal track record (grew a page, ran fest marketing, affiliate project) beats a generic resume.
- Analytics & Skills: Basic Meta Ads Manager / Google Analytics comfort; fast learner.
Languages: Basic English, Native/near-native Hindi or Marathi fluency is a solid plus for regional targeting. Mindset: Self-starter thriving in ambiguous environments; basic finance/SIP understanding is a bonus.
📌 Growth Marketing Associate (Pune)
🏢 SiP24Seven
📍 Pune
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