18 Aug
|
Spinny
|
Gurugram
ABOUT THE ROLE
Autocar India is India's oldest and most trusted automotive media brand, now operating as a full-stack digital product. We are building a product that does more than publish content — it guides users through the entire new car buying journey, from discovery to decision.
We are looking for a Group Product Manager to lead the commercial product function at autocarindia.com — owning how users find us, how they engage with our content, how they move toward a purchase decision, and how we generate revenue from that intent.
This is a senior IC + people manager hybrid role. You will own the product roadmap across acquisition, conversion, and monetization, manage and grow a team of PMs, and be the primary product voice in conversations with engineering, editorial, ad sales, and business leadership.
LOCATION
Job location : Sector 48, Gurgaon
WHAT YOU WILL OWN
Acquisition & Discovery
- Organic search, Google Discover, and emerging AI-driven traffic channels
- Content discoverability — article architecture, page performance, structured data
- Growing qualified monthly sessions from editorial and structured content surfaces
Conversion
- The full funnel from content engagement to lead: vehicle pages, lead forms, comparison tools, recommendation surfaces
- Soft conversion mechanics: shortlisting, pre-launch interest capture, re-engagement
- Lead volume and lead quality as core KPIs
Revenue
- Programmatic advertising: header bidding, yield optimization, floor pricing, AMP monetization
- Native and branded content formats: OEM placements,
co-branded finance and insurance widgets, sponsored editorial integrations
- Current transaction-based revenue models in active market pilot
WHO YOU WILL WORK WITH
- Your PM team: Manage and grow a team of PMs across your areas of ownership
- Engineering: Sprint planning and delivery with the Autocar tech team
- Editorial: Alignment on content strategy that drives traffic and conversion
- Ad Sales & Revenue Operations: On native ad formats, OEM partnerships, and dealer networks
- Analytics: Data-driven roadmap prioritization using funnel metrics
WHAT WE ARE LOOKING FOR
Must Have
- 6–9 years of product management experience, with at least 2 years managing PMs
- Demonstrated ownership of a revenue-generating digital product (media, marketplace, or fintech)
- Strong command of SEO and content product thinking — you understand how search algorithms, structured data, and page performance affect traffic
- Experience with programmatic advertising products or willingness to learn fast
- Comfortable with data — can pull your own numbers and reason from them, not just read dashboards
- Sharp instinct for conversion — you think about every surface as a potential intent signal
Good to Have
- Experience in automotive, real estate, or any high-consideration purchase category
- Exposure to CRM, messaging-based lead nurturing, or voicebot products
- Understanding of native advertising and OEM co-marketing formats
- Experience scaling a transactional product from pilot to market
📌 Group Product Manager (Gurugram)
🏢 Spinny
📍 Gurugram