Founding Growth Marketer ( AI B2B SaaS)

Location: Remote (Bengaluru Preferred)

Experience: 2–3 Years

Employment Type: Full time

Compensation - 10-12 LPA

We're an early-stage startup looking for our first Growth Marketer to build and own our go-to-market engine from the ground up.

We're not looking for someone who depends on large advertising budgets. We want someone who can creatively acquire early customers through experimentation, sharp positioning, and cost-efficient growth strategies.

If you enjoy solving growth challenges with data, customer insights, and rapid execution, we'd love to hear from you.

What You'll Do

As our Founding Growth Marketer, you'll work directly with the founders to acquire our first paying customers and establish a scalable growth engine.

You'll own

Go-to-Market & ICP

- Define and refine our Ideal Customer Profile (ICP).
- Conduct customer research and interviews.
- Develop clear positioning and messaging for different customer segments.
- Identify high-intent acquisition opportunities.

Customer Acquisition

- Acquire early paying customers using low-cost, high-impact channels.
- Build outbound campaigns across email and LinkedIn.
- Drive inbound growth through content, communities, partnerships, and referrals.
- Optimize lead generation and conversion across the funnel.
- Design repeatable acquisition playbooks.

Growth Experiments

- Run rapid experiments across messaging, pricing, landing pages, onboarding, and activation.
- Measure results, iterate quickly, and scale what works.
- Build sustainable growth loops instead of relying on paid ads.

Content & Brand

- Create content that educates and generates demand.
- Build founder-led and product-led content strategies.
- Improve SEO and AI search visibility.
- Develop customer stories, case studies, and thought leadership.





Analytics

- Track and optimize key metrics including CAC, conversion rates, activation, retention, and revenue.
- Build dashboards and use data to guide every growth decision.

What We're Looking For

Must-Have

- 2–3 years of experience in Growth Marketing for B2B2C SaaS or AI SaaS.
- Experience acquiring early paying customers in a startup or high-growth environment.
- Strong understanding of ICP development, customer segmentation, and GTM strategy.
- Hands-on experience with outbound sales, email marketing, LinkedIn outreach, content marketing, and SEO.
- Ability to execute growth initiatives with limited marketing budgets.
- Strong analytical mindset and experimentation-driven approach.
- Excellent communication and copywriting skills.
- Comfortable working in a fast-paced startup and wearing multiple hats.

Nice to Have

- Experience in B2B2C products.
- Experience marketing AI or SaaS products.
- Familiarity with tools like HubSpot, Apollo, Clay, Instantly, PostHog, Mixpanel, GA4, n8n, Zapier, or similar.
- Experience with Product-Led Growth (PLG) strategies.

Success in This Role

Within your first 6 months, you should aim to:

- Define a transparent ICP and GTM strategy.
- Build a predictable pipeline of qualified leads.
- Acquire our first wave of paying customers.
- Establish repeatable acquisition channels with low CAC.
- Launch and optimize multiple growth experiments every month.
- Create a scalable foundation for future marketing growth.

Why Join Workong?

- Be one of the earliest team members and shape the company's growth journey.
- Work directly with the founders and influence key business decisions.
- Build the growth function from scratch with complete ownership.
- Competitive salary plus ESOPs.
- Opportunity to make a significant impact in a fast-growing AI SaaS startup.

📌 Founding Growth Marketer (Bengaluru)
🏢 Workong
📍 Bengaluru