Company Overview

Smartedge Consulting is a Hyderabad-based management consulting firm specializing in ISO certifications and business excellence solutions. With a presence across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra, we serve diverse sectors including manufacturing, IT & ITeS, infrastructure, education, healthcare, energy, and engineering. Our services encompass Quality Management Systems (ISO 9001), Environmental Management Systems (ISO 14001), Occupational Health & Safety (ISO 45001), Energy Management (ISO 50001), Food Safety (ISO 22000, FSSC 22000, BRCGS), Information Security (ISO 27001), and process improvement methodologies like TPM, 5S, and Lean Six Sigma. ​

EMAIL MARKETING EXECUTIVE

Location: Hyderabad / Remote / Hybrid

Employment Type: Full-Time

Department: Marketing & Business Development

Reporting To: Marketing Head / Business Development Head

1. ROLE PURPOSE The Email Marketing Executive will be responsible for planning, executing and improving Smartedge Consulting’s email marketing campaigns to generate qualified B2B leads, nurture prospects and support business development across target industries.

The role will focus on targeted email campaigns, database management, lead generation, campaign tracking, follow-ups and marketing automation.

2. KEY RESPONSIBILITIES

Email Campaign Management

- Plan and execute B2B email campaigns for Smartedge’s consulting and advisory services.
- Create industry-specific campaigns for Pharma, Manufacturing, Food & FMCG, Infrastructure & Construction, Logistics, IT Parks and other target sectors.
- Prepare email content, subject lines, CTAs and campaign sequences.
- Schedule and monitor campaigns using email marketing platforms.
- Conduct A/B testing of subject lines, content and CTAs to improve campaign performance.

Lead Generation & Database Management

- Build, clean and maintain prospect databases.
- Segment prospects by industry, company size, location,



designation and business requirement.
- Research target companies and decision-makers such as CEOs, Plant Heads, EHS Heads, Quality Heads, ESG/Sustainability Heads, HR Heads and Procurement Heads.
- Identify new prospects through LinkedIn, company websites, industry directories and other legitimate sources.
- Maintain accurate records of leads, responses and follow-up status.

Lead Nurturing & Follow-up

- Track email responses and identify interested prospects.
- Coordinate with the Business Development team for lead qualification and follow-up.
- Develop follow-up email sequences for non-responsive and warm prospects.
- Ensure marketing-generated leads are properly handed over to the sales team.

Campaign Performance

- Track delivery rate, open rate, click-through rate, response rate, bounce rate and lead conversion.
- Prepare weekly/monthly email marketing reports.
- Identify successful campaigns and recommend improvements.
- Maintain a campaign-wise lead and conversion tracker.

Content & Marketing Support

- Coordinate with the consulting team to develop industry-specific email campaigns.
- Promote Smartedge assessments, webinars, newsletters, consulting services, training programs and other lead magnets.
- Support LinkedIn, WhatsApp and other digital marketing activities when required.
- Assist in creating newsletters and customer communication campaigns.

3. KEY PERFORMANCE INDICATORS (KPIs)

- Number of qualified prospects added to the database.
- Number of email campaigns executed.
- Email delivery and engagement rates.
- Qualified leads generated.
- Positive responses generated.




- Meetings / enquiries generated from campaigns.
- Lead-to-opportunity conversion.
- Database accuracy and hygiene.
- Campaign cost-effectiveness.
- Timely follow-up and CRM updates.

4. REQUIRED SKILLS

- Good written English and professional communication skills.
- Basic understanding of B2B email marketing.
- Ability to write attractive subject lines and concise business emails.
- Good research and data-mining skills.
- Working knowledge of Excel / Google Sheets.
- Familiarity with CRM systems and email marketing platforms.
- Basic understanding of LinkedIn and digital lead generation.
- Analytical mindset with the ability to interpret campaign data.
- Good follow-up and coordination skills.
- Ability to work with targets and deadlines.

5. DESIRABLE EXPERIENCE

- 0–3 years of experience in Email Marketing, Digital Marketing, Lead Generation, Inside Sales or B2B Marketing.
- Freshers with strong communication, research and digital marketing skills may also be considered.
- Experience in consulting, qualified services, ISO, ESG, EHS, sustainability, certification or B2B services will be an advantage.

6. PERSONAL ATTRIBUTES

- Target-oriented and proactive.
- Strong attention to detail.
- Persistent in follow-up.
- Willingness to learn B2B marketing and consulting services.
- Data-driven approach to marketing.
- Ability to work independently as well as with the sales team.
- Professional and ethical approach to database management and prospect communication.

7. CAREER OPPORTUNITY This position offers an opportunity to build expertise in B2B Lead Generation, Email Marketing, Marketing Automation and Digital Business Development, with potential growth into Senior Email Marketing Executive / Digital Marketing Specialist / Lead Generation Manager / Marketing Manager.

Smartedge Consulting

Systemizing Compliance. Amplifying Trust. Powering Sustainable Growth.

📌 E mail Marketing Executive (Hyderabad)
🏢 Smartedge Consulting
📍 Hyderabad