The ideal candidate will manage lead generation & digital performance marketing activities (paid & organic) for Tesor Designs by planning and executing digital marketing campaigns.
Responsibilities
- Plan and execute lead generation activities across channels including SEM (Google), Facebook, Instagram campaigns, Pinterest, emails, SMS and display advertising campaigns
- Actively manage SEO efforts for website (keyword, image optimization etc)
- Identify trends and insights, and optimize spend and performance based on the insights
- Manage marketing database & create campaigns across customer journey
- Creation of MIS and Dashboards for the advantages of all stakeholders
- Evaluate emerging technologies (AI, VR) and recommend where appropriate
Qualifications
- 1-2 years experience in performance marketing & lead gen roles
- Bachelor's degree in engineering or related field
- Experience in real estate, interiors and luxury good preferred
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools & web analytics tools (e.g.
Google
Analytics, NetInsight, WebTrends etc.)
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills