Job Title – Digital Marketing Manager

Department: Digital Marketing / Marketing

Location: Mumbai (Hybrid)

Role Overview The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies across multiple brands and channels. The role will combine digital strategy, campaign management, performance analysis, creative ideation, and cross-functional execution to drive brand growth and measurable business outcomes.

The ideal candidate should have a strong understanding of digital platforms, consumer behaviour, content trends, and performance marketing, along with the ability to turn insights into innovative campaign ideas.

Key Responsibilities

- Digital Strategy & Planning

Develop and execute digital marketing strategies aligned with brand and business objectives.

Create monthly and quarterly digital marketing plans across relevant channels.

Identify opportunities across social media, content, paid media, search, and other digital platforms.

Stay updated on digital trends, platform developments, audience behaviour, and emerging opportunities.

Use market and consumer insights to strengthen digital strategies and campaigns.

- Creative Ideation & Campaign Concepts

Lead brainstorming and develop creative campaign concepts, digital-first ideas, content series, and communication platforms.

Translate business objectives and consumer insights into engaging digital ideas.

Develop innovative ideas for social media campaigns, launches, topical content, brand moments, and performance campaigns.

Work closely with creative and content teams to bring ideas to life across formats such as static posts, reels, videos, carousels, blogs, and interactive content.

Identify opportunities to improve content engagement,



relevance, and shareability.

- Campaign Execution & Performance

Plan, execute, monitor, and optimize digital campaigns across platforms such as Meta, Google, LinkedIn, YouTube, TikTok, and other relevant channels.

Work with paid media teams to improve campaign performance and ROI.

Monitor key metrics including reach, impressions, engagement, CTR, CPC, CPL, conversions, CPA, and ROAS.

Identify what is working, what is not, and recommend actionable optimizations.

Ensure appropriate tracking through UTMs, pixels, analytics tools, and other measurement mechanisms.

- Content & Social Media Strategy

Develop platform-specific content and social media strategies based on audience behaviour and campaign objectives.

Guide content calendars and ensure alignment with the overall digital strategy.

Analyse high-performing content and identify opportunities to scale, repurpose, or improve it.

Monitor competitor activity, industry conversations, trends, and emerging content formats.

- Analytics & Reporting

Track and analyse digital marketing performance across campaigns and platforms.

Prepare regular performance reports with clear insights, learnings, and recommendations.

Establish benchmarks and measure performance against campaign objectives.

Use data to identify growth opportunities and guide future digital and creative strategies.





- Cross-Functional Coordination

Work closely with creative, content, paid media, SEO, ORM, website, and account management teams.

Translate digital strategies into clear briefs and actionable requirements.

Coordinate campaign timelines, deliverables, and dependencies across teams.

Ensure campaigns are executed accurately, on time, and in line with the approved strategy.

Desired Skills & Experience

4-6 years of experience in digital marketing, social media, performance marketing, or integrated digital marketing, preferably within an agency workplace.

Strong understanding of digital marketing strategy, campaign planning, and performance marketing.

Strong creative thinking and campaign ideation skills, with the ability to develop original digital concepts.

Good understanding of platforms such as Meta, Google Ads, LinkedIn, YouTube, and TikTok.

Strong analytical and data interpretation skills.

Understanding of digital tracking, UTMs, pixels, attribution, and conversion measurement.

Experience with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, Looker Studio, and ClickUp.

Excellent communication, presentation, and cross-functional collaboration skills.

Ability to manage multiple brands and campaigns simultaneously.

Key Attributes

Strategic and performance-driven

Strong creative ideation and conceptual thinking

Data-driven and analytical

Curious about digital trends and emerging technologies

Proactive and solution-oriented

Strong ownership and execution skills

Excellent attention to detail

Ability to balance creativity, strategy, and performance

📌 Digital Marketing Manager (Delhi)
🏢 ID8 Digital
📍 Delhi