Company Description

Trove is a fast-growing premium tile brand with 14+ Experience Centres across Bengaluru — and we are now building our in-house marketing team for the first time. This is not a role where you join an existing team and fit into a process. You are the first Marketing Manager at Trove, which means you set the direction, build the playbook, and own the outcomes.

You will lead a team of three — a Performance Marketing & SEO Executive, a Videographer, and a Graphic Designer — and be directly responsible for how Trove shows up digitally: on social media, on Google, in paid ads, in content, and in the minds of architects, designers, homeowners, and contractors who are looking for premium surfaces in Bengaluru.

If you have worked in premium retail, luxury lifestyle, interior design, real estate, or hospitality marketing — and you understand that premium brands are built on visual consistency, emotional storytelling, and sharp digital strategy — this role was made for you.

Role Description

- Digital Strategy & Brand Direction

- Own Trove’s complete digital presence — Instagram, Facebook, YouTube, Google, and website — and ensure every piece of content feels premium, intentional, and consistent with the Trove brand.
- Build and maintain a monthly content calendar that aligns with product launches, campaigns, seasonal moments, and Experience Centre activity.
- Define Trove’s digital tone of voice and visual identity guidelines — and ensure the entire team works within them. Inconsistency in a premium brand is invisible to no one.
- Stay ahead of trends in interior design, premium retail, and digital marketing — and bring ideas to the table before you are asked.

2. Performance Marketing — Meta & Google
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google — with a clear focus on lead generation, showroom footfall, and brand awareness.
- Manage ad budgets with discipline — every rupee must be accountable. Monitor CPC, CTR, ROAS, and cost per lead, and make data-backed decisions on what to scale and what to stop.




- Work closely with the Performance Marketing Executive on Google Ads and SEO — setting targets, reviewing performance, and ensuring campaigns are aligned with the overall strategy.
- Build and optimize lead funnels — from the first ad impression to a showroom visit to a quotation request.

3. Social Media & Content Marketing
- Lead the content strategy for Instagram and Facebook — Trove’s most visible brand channels.
- Direct the videographer and graphic designer on content creation — you are not just approving work, you are shaping it. You know what premium looks like and you hold the team to that standard.
- Build a content mix that serves different audiences — homeowners who are emotionally driven, and architects and designers who are specification-driven. Both matter. Both need different content.
- Grow Trove’s organic reach and engagement through consistent, high-quality content — not just paid amplification.

4. SEO & Website Performance.
- Own Trove’s website performance — traffic, rankings, page speed, and lead capture.
- Work with the Performance Marketing Executive on SEO strategy — keyword targeting, content optimization, technical SEO, and Google My Business management across all 14+ Experience Centers.
- Ensure the website reflects the Trove brand at all times — visually and functionally.

5. Lead Generation & CRM Coordination.
- Work closely with the Sales team to understand lead quality — not just lead volume. If the leads from a campaign are not converting, that is a marketing problem and you own it.




- Track the full funnel — from digital touchpoint to showroom visit to quotation — and use that data to improve campaign targeting and content strategy.
- Coordinate with the Pre-Sales team on lead follow-up quality and ensure marketing and sales are always aligned on what a good lead looks like. 6. Team Leadership & Vendor Management.
- Lead, coordinate, and review the work of the Performance Marketing Executive, Videographer, and Graphic Designer — setting transparent briefs, deadlines, and quality standards.
- Manage relationships with any external agencies, freelancers, or platforms — and hold them to the same standards you hold your internal team.
- Report weekly to leadership on campaign performance, content output, lead quality, and what is being planned next.

Education
- Any graduate — Marketing, Mass Communication, Business, or a related field. MBA in Marketing is an advantage, not a requirement. Experience.
- 4 to 6 years in digital marketing with at least 2 years in a leadership or team management role. Background in luxury retail, premium lifestyle, interior design, real estate, hospitality, or architecture brands is strongly preferred.

Skills & Competencies
- Proven track record of managing Meta and Google ad campaigns with real budgets — not just boosted posts. You have numbers to show, not just descriptions.
- Strong aesthetic sense — you instinctively know what looks premium and what does not. You can look at a graphic or a reel and tell immediately whether it reflects a premium brand or undermines it.
- Data-driven decision maker — you live in analytics. Google Analytics 4, Meta Business Suite, Search Console, and campaign dashboards are tools you use daily, not occasionally.
- Experienced team leader — you have managed creatives before and know how to brief a designer or videographer in a way that produces great work, not guesswork.
- Strong communicator — with your team, with leadership, and with external vendors. You give clear briefs, transparent feedback, and clear reports.
- Proficient in Meta Ads Manager, Google Ads, Google Analytics 4, and SEO tools such as SEMrush or Ahrefs.

📌 Digital Marketing Manager (Bengaluru)
🏢 Trove Innovations (India) Private
📍 Bengaluru