We’re Hiring – Digital Marketing Manager

Brand: DENMONK

Industry: Sportswear | Fashion | D2C | B2B

Experience: 3–6 Years

Employment Type: Full time

About the RoleDenmonk is looking for a Digital Marketing Manager who understands growth, not just marketing.

We need someone who can take ownership of our complete digital ecosystem across D2C and B2B, from running performance campaigns and generating sales to building B2B leads, managing social media strategy, improving website funnels, and analyzing what is actually driving revenue.

If you understand the journey from:

- Creative → Ad → Website → Checkout → Sale → Repeat Customer

This role is for you.

What You'll OwnPerformance Marketing• Plan, execute and scale Meta Ads (Facebook & Instagram)

- Run D2C sales, catalog, retargeting and conversion campaigns
- Generate quality B2B retailer, distributor and wholesaler leads
- Manage prospecting and remarketing audiences
- Test creatives, audiences, hooks, offers and campaign structures
- Track and improve ROAS, CAC, CPA, CTR, CPC, CPM and conversions
- Identify winning campaigns and scale them profitably

D2C & E-commerce Growth• Take ownership of Denmonk's D2C website growth
- Optimize the complete funnel:

Traffic → Product View → Add to Cart → Checkout → Purchase → Repeat Purchase
- Increase website conversion rate and AOV
- Reduce cart and checkout drop-offs
- Plan offers, bundles, upsells and cross-sells
- Coordinate website merchandising, collections, products and promotional campaigns
- Strong Shopify knowledge preferred

B2B Digital Growth• Run B2B lead-generation campaigns
- Generate leads from retailers, resellers, wholesalers and distributors
- Optimize campaigns for lead quality and conversions, not just CPL




- Build remarketing and lead-nurturing funnels
- Coordinate WhatsApp and CRM follow-ups
- Track the entire funnel:

Ad Spend → Leads → Qualified Leads → Orders → Revenue

Social Media & Content• Strong understanding of Instagram, Facebook and short-form content

- Plan monthly social media and campaign calendars
- Understand current Reel formats, hooks, trends and content styles
- Coordinate with designers and video editors
- Develop ideas for:

- Reels
- Product Shoots
- UGC Content
- Performance Creatives
- Offer Campaigns
- B2B Content
- Product Launches

• Understand the difference between content that gets engagement and content that generates sales Creative Strategy• Know what makes a creative sell
- Give clear briefs to designers and editors
- Identify winning ad hooks and concepts
- Analyze creative performance
- Develop new concepts based on campaign data
- Prevent creative fatigue through continuous testing
- Understand product positioning, USPs, offers and CTAs

WhatsApp, CRM & Retention• Plan WhatsApp marketing campaigns and broadcasts
- Build abandoned-cart and customer follow-up strategies
- Work on COD confirmation and order communication
- Develop repeat-purchase and win-back campaigns
- Segment customers for targeted communication
- Improve retention and repeat revenue

Analytics & ReportingWorking knowledge of:
- Meta Ads Manager




- Shopify Analytics
- GA4
- Google Tag Manager
- Meta Pixel
- Google Sheets / Excel
- Google Ads
- CRM and WhatsApp platforms

Regularly monitor

- Revenue
- Orders
- ROAS
- CAC
- CPA
- AOV
- Conversion Rate
- CTR
- CPC
- CPM
- B2B Leads
- Lead Quality
- Repeat Customers

What We're Looking For• 3–6 years of relevant digital marketing experience
- Strong hands-on experience with Meta Ads
- Deep understanding of D2C e-commerce
- Experience generating B2B leads through digital campaigns
- Strong knowledge of Shopify and e-commerce funnels
- Good social media and content understanding
- Ability to guide creatives and marketing direction
- Comfortable analyzing campaign and website data
- Understanding of retargeting, retention and WhatsApp marketing
- Ability to coordinate with designers, editors, creators and internal teams
- Understanding of how marketing connects to sales, revenue and profitability

Who Will Fit This Role Best?We're looking for someone who asks:
- Why aren't we getting enough sales?
- Why has ROAS dropped?
- Which creative is actually working?
- Where are customers dropping from the website?
- How can we generate better B2B leads?
- How do we increase repeat purchases?
- What should we test next?

Most importantly, someone who can execute the solution.

Your Mission at Denmonk• Build, optimize and scale Denmonk's complete digital growth engine across D2C and B2B

- Drive growth across Meta Ads, Shopify, Social Media, B2B Lead Generation, Conversion Optimization and Retention
- Turn digital marketing into measurable business growth

Think Growth

Test Fast

Scale What Works

Join DENMONK and help us build the next phase of our digital growth.

📌 Digital Marketing Manager (New Delhi)
🏢 Denmonk
📍 New Delhi