Digital Marketing Executive – SEO, Google Ads & Meta Ads

Company: SafeYatri

Industry: Travel & Mobility / Outstation Cab Booking

Location: Amritsar, Punjab — Hybrid

Experience: 1–3 years

Salary: ₹20,000–₹30,000/month + performance incentives

About SafeYatri

SafeYatri is a travel technology company building a smarter, safer and more transparent way to book intercity and outstation travel across India.

We are looking for a hands-on Digital Marketing Executive who can take ownership of customer acquisition through SEO, Google Ads and Meta Ads.

This is not a social-media-only role. Your primary goal will be to help SafeYatri generate qualified leads, bookings and revenue while building strong long-term organic traffic.

What You’ll Do

SEO

Conduct keyword research for outstation cab, taxi, intercity and shared-cab searches.

Plan and execute on-page SEO strategies.

Optimize route-specific landing pages.

Perform technical SEO audits and identify website issues.

Improve internal linking, site structure and indexability.

Manage Google Search Console, sitemap and indexing issues.

Conduct competitor and SERP analysis.

Develop and execute off-page SEO and backlink strategies.

Track keyword rankings, organic traffic and organic conversions.

Identify opportunities to increase organic leads and bookings.

Google Ads

Create, manage and optimize Google Search campaigns.

Build campaigns around routes, destinations and high-intent keywords.

Conduct keyword, search-term and negative-keyword research.

Optimize CPC, CTR, conversion rate and CPA.

Set up and monitor conversion tracking.

Manage campaign budgets and performance.

Test ad copy,



keywords and landing pages.

Continuously optimize campaigns based on actual business results.

Prepare regular performance reports and actionable insights.

Meta Ads

Create and manage lead-generation and conversion campaigns.

Set up retargeting campaigns and audiences.

Test audiences, creatives and campaign structures.

Monitor CPL, CTR and conversion rates.

Optimize campaigns based on lead quality and actual bookings.

Analytics & Reporting

You should be comfortable working with:

Google Analytics 4

Google Search Console

Google Tag Manager

Google Ads

Meta Ads Manager

Google Sheets / Excel

Conversion tracking and basic funnel analysis

What We’re Looking For

1–3 years of practical Digital Marketing experience.

Strong hands-on experience in SEO and Google Ads.

Working knowledge of Meta Ads.

Good understanding of keyword research and search intent.

Experience with Google Search Console and GA4.

Understanding of conversion tracking and campaign analytics.

Ability to analyze data and make practical marketing decisions.

Basic understanding of landing-page CRO.

Good communication and reporting skills.

Ability to work independently and take ownership of results.

Valuable to Have

Experience in travel, taxi/cab, hotel,



e-commerce or lead-generation businesses.

Agency experience.

Experience managing ₹50,000+ monthly Google Ads budgets.

Experience with local/service-area SEO.

Basic knowledge of HTML and website structure.

Experience with route-based or location-based SEO.

This Role Is NOT Primarily For

We are not looking for someone whose main expertise is:

Social media management

Canva designing

Content creation

Reels editing

We need someone who understands:

Traffic → Leads → Bookings → Revenue

How We’ll Measure Success

Your performance will be evaluated based on measurable business outcomes, including:

Qualified leads generated

Cost per qualified lead

Booking conversion rate

Customer acquisition cost

Google Ads performance / ROAS

Organic traffic growth

Organic leads and bookings

Keyword growth

Landing-page conversion rate

Compensation

₹20,000–₹30,000/month, depending on experience and practical skills.

Performance incentives may be provided based on measurable results.

How to Apply

Please share

- Updated CV
- Previous companies/projects you have worked on
- Websites you have worked on
- Google Ads campaigns you have managed
- Approximate monthly ad budgets handled
- SEO results or case studies
- Previous reports/screenshots, with confidential information removed
- Expected salary
- Notice period

Candidates may be asked to complete a short practical assessment before the final interview.

If you are someone who can look at a campaign, understand the numbers, identify what is wrong and actually fix it, we’d like to hear from you.

📌 Digital Marketing Executive (Amritsar)
🏢 SafeYatri
📍 Amritsar