Digital Marketing & UX/UI Designer

Company Description

Metasips Private Limited specializes in building scalable cloud and AI infrastructure for fast-growing companies. We collaborate with startups, SMBs, and enterprises to design and manage modern cloud environments that enhance performance, reduce complexity, and enable seamless scalability.

Our services include AWS consulting, AI/ML optimization, DevOps automation, cloud security, cost optimization, and disaster recovery solutions. At Metasips, we focus on resolving critical infrastructure challenges to support long-term business growth.

We empower businesses with reliable, efficient, and scalable technology solutions that form the foundation for confident growth.

We are looking for a creative and performance-driven Digital Marketing & UX/UI Designer to join our growing team.

The ideal candidate will be responsible for developing and executing digital marketing strategies while also contributing to content creation, SEO, social media management, email marketing, marketing campaigns, and UX/UI design.

This role is ideal for someone who can combine creativity, marketing knowledge, design thinking, and data-driven decision-making to strengthen our online presence and generate meaningful business results.

Key Responsibilities

1. Content Writing & Content Strategy

- Create engaging, informative, and SEO-friendly content for websites, blogs, landing pages, social media, email campaigns, and marketing materials.
- Research industry trends, competitors, target audiences, and relevant topics to generate content ideas.
- Develop and maintain monthly content calendars.
- Create content that supports brand awareness, SEO, lead generation, and business objectives.
- Convert complex technical concepts related to cloud, AWS, AI/ML, DevOps, and cybersecurity into simple and engaging content.
- Edit, proofread, and optimize existing content for quality, readability, engagement, and SEO.
- Collaborate with internal technical and business teams to understand services and develop accurate marketing content.

2. SEO

- Conduct keyword research and identify relevant keywords and search opportunities.
- Perform regular on-page and technical SEO audits.
- Optimize website pages, blogs, titles, meta descriptions, headings, URLs, internal links, and other SEO elements.
- Monitor organic traffic, keyword rankings, impressions, clicks, and conversions.
- Identify opportunities to improve website visibility and organic search performance.
- Develop and support link-building and off-page SEO strategies.
- Analyze competitors and identify SEO opportunities.
- Use tools such as Google Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Stay updated with search engine algorithms, SEO trends, and industry best practices.

3. Social Media Management (SMM)

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Create and manage social media content calendars.
- Write engaging social media posts, captions, and campaign content.
- Create and publish social media creatives, banners, carousels, infographics,



and other visual content.
- Monitor social media performance and prepare regular reports.
- Track metrics such as reach, engagement, followers, traffic, leads, and conversions.
- Engage with comments, messages, and relevant audiences across social media platforms.
- Research industry trends, competitor activities, and emerging social media opportunities.
- Stay updated with social media trends, platform algorithms, and best practices.

4. UX/UI Designing

- Design and improve website pages, landing pages, campaign pages, and other digital experiences.
- Create wireframes, mockups, prototypes, and high-fidelity UI designs.
- Design user-friendly, responsive, and conversion-focused website and landing-page experiences.
- Analyze existing website UX and identify areas for improvement.
- Create UI layouts, banners, graphics, and visual assets required for marketing campaigns.
- Maintain consistency in branding, typography, layouts, colors, and visual elements.
- Collaborate with developers to ensure designs are implemented accurately.
- Understand user behavior and apply UX principles to improve engagement and conversions.
- Use tools such as Figma, Canva, Photoshop, Adobe XD, or similar design tools.

5. Email Marketing

- Plan, create, and execute email marketing campaigns for lead generation, customer engagement, and brand awareness.
- Develop email content, subject lines, layouts, CTAs, and campaign messaging.
- Maintain and segment email lists based on audience and campaign requirements.
- Monitor email campaign performance, including open rates, click-through rates, conversions, and engagement.
- Conduct A/B testing and continuously optimize email campaigns.
- Follow email marketing best practices and ensure campaigns are optimized for desktop and mobile users.

6. Marketing Strategy & Campaigns

- Brainstorm, develop, and execute digital marketing strategies aligned with company objectives.
- Plan and execute integrated marketing campaigns across SEO, social media, content, email, website, and other digital channels.
- Define campaign objectives, target audiences, messaging, channels, content, and KPIs.
- Conduct market and competitor research to identify new marketing opportunities.
- Develop campaigns focused on brand awareness, website traffic, lead generation, and business growth.
- Monitor campaign performance and measure KPIs, ROI, leads, traffic, engagement, and conversions.
- Analyze campaign data and recommend improvements based on performance.
- Experiment with new marketing channels, content formats, tools, and strategies.
- Coordinate with internal technical, business, design, and development teams for campaign execution.

Analytics & Reporting

- Track and analyze the performance of digital marketing activities.




- Prepare weekly and monthly marketing performance reports for management.
- Measure key metrics across SEO, social media, email marketing, website traffic, and campaigns.
- Identify trends, opportunities, and areas requiring improvement.
- Provide actionable recommendations based on marketing data and performance.
- Maintain dashboards and reports using relevant analytics and marketing tools.

Preferred Candidate Profile

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Design, Business, or a related field, or equivalent practical experience.
- Hands-on experience or strong practical knowledge in Digital Marketing, Content Writing, SEO, SMM, Email Marketing, and UX/UI Design.
- Solid understanding of digital marketing strategies, marketing funnels, lead generation, and campaign planning.
- Good knowledge of SEO principles, keyword research, on-page SEO, technical SEO, and website optimization.
- Experience managing social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Strong written and verbal communication skills.
- Ability to create engaging, professional, and business-focused content.
- Basic to intermediate knowledge of Figma, Canva, Photoshop, Adobe XD, or similar tools.
- Understanding of UX/UI principles, responsive design, website layouts, landing pages, and conversion-focused design.
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, or similar tools.
- Knowledge of email marketing platforms and campaign performance metrics.
- Strong analytical and problem-solving skills.
- Creative mindset with strong attention to detail.
- Ability to work independently as well as collaborate with developers, designers, technical teams, and business teams.
- Willingness to learn new technologies, marketing tools, and digital trends.

Good to Have

- Experience working with B2B, SaaS, Cloud, AWS, AI/ML, IT Services, or Technology companies.
- Understanding of technology-focused content marketing.
- Basic understanding of HTML/CSS and website structure.
- Experience with landing-page optimization and conversion rate optimization (CRO).
- Knowledge of Google Ads, LinkedIn Ads, or other paid advertising platforms.
- Experience with marketing automation or CRM platforms.
- Basic understanding of branding and visual identity.

Key Skills

Digital Marketing | Content Writing | Content Strategy | SEO | Technical SEO | Social Media Management | SMM | UX/UI Design | Figma | Canva | Email Marketing | Marketing Campaigns | Lead Generation | Google Analytics | Google Search Console | Google Tag Manager | SEMrush | Ahrefs | Screaming Frog | Competitor Analysis | Marketing Analytics | Conversion Optimization

What We Are Looking For

We are looking for someone who is creative, curious, analytical, and execution-oriented - someone who can take an idea from strategy → content → design → campaign execution → performance analysis.

The candidate should be comfortable working in a technology-focused environment and have the ability to understand complex technical offerings and turn them into simple, compelling, and visually engaging marketing experiences.

📌 Digital Marketing Executive (Maharashtra)
🏢 Metasips Private
📍 Maharashtra