Creative Writer & Social Media Executive – Content, Campaigns & Client EngagementIMPORTANT — READ BEFORE APPLYING

- This is a full-time, on-site position based in Chennai.
- Please read the complete before applying.
- This role combines creative writing, social media management, campaign ideation and client engagement.
- The position requires someone who can think creatively as well as execute ideas.
- You will work closely with designers, video editors, social media and business development teams.
- The role may involve occasional travel for shoots, events, client meetings and content-related activities.
- Please apply only if you are comfortable with the responsibilities and expectations outlined below.

COMPANY DESCRIPTIONDigenie is a digital services and business solutions company with over a decade of collective experience. We work with businesses across:

- India
- UK
- USA
- Canada

Our services include:
- Digital Marketing
- Social Media Marketing
- Creative & Content
- Web Development
- Staffing Solutions
- Translation Services
- Data Analytics
- Business and Technology Solutions

We develop customized strategies and creative solutions that help businesses build their brands, communicate effectively and achieve measurable results. ROLE DESCRIPTIONWe are looking for a Creative Writer & Social Media Executive who can combine strong writing skills with creative thinking and social media execution.

The role involves

- Writing engaging social media content.
- Managing social media accounts.
- Developing content ideas and creative concepts.
- Creating campaign concepts and themes.
- Contributing ideas for reels, videos, posters and carousels.
- Working with designers and video editors to execute creative ideas.
- Understanding different brands and adapting content to their tone and audience.
- Participating in client discussions and understanding content requirements.
- Supporting the business development team in identifying and approaching potential clients.
- Contributing creative ideas during client pitches and presentations.
- Helping develop content strategies that can attract and engage audiences.

The ideal candidate should be curious, creative, culturally aware and comfortable turning an idea into an executable piece of content. KEY RESPONSIBILITIESCreative Writing & Content

- Write social media captions, scripts, hooks and promotional content.
- Develop creative concepts for social media posts.
- Write scripts for Instagram Reels, YouTube videos and other short-form content.
- Develop storytelling concepts for brands.
- Create engaging headlines, hooks and calls-to-action.
- Adapt writing style according to different brands and target audiences.
- Research topics before developing content.
- Identify relevant trends, cultural references and conversations that can be incorporated into content.
- Proofread and refine content before publishing.
- Maintain consistency in brand voice and communication style.

Social Media Management
- Manage day-to-day social media accounts for assigned clients.
- Plan and organize content calendars.
- Coordinate with designers, video editors and other creative team members.
- Review content before publishing.
- Write captions and supporting copy for creatives and videos.
- Schedule and publish content across relevant platforms.
- Monitor comments, messages and audience responses where required.
- Track basic social media performance and identify content that performs well.




- Suggest improvements based on audience response and performance.
- Stay updated on platform trends and emerging content formats.

Creative Ideation
- Generate ideas for posters, carousels, reels and videos.
- Suggest visual directions for designers.
- Suggest editing styles, transitions, references and visual treatments for video editors.
- Develop creative hooks and concepts for short-form videos.
- Participate in brainstorming sessions.
- Turn simple briefs into interesting creative concepts.
- Identify opportunities to make ordinary topics more engaging.
- Bring references from advertising, films, pop culture, social media and current trends into relevant campaigns.

Campaign Development
- Develop campaign concepts for clients and internal projects.
- Create campaign themes, messaging and content directions.
- Develop ideas for seasonal, promotional and topical campaigns.
- Assist in creating campaign narratives and content series.
- Suggest creative formats that can generate engagement and shareability.
- Work with the creative team to convert campaign ideas into actual content.
- Participate in campaign presentations and client discussions.

Client Interaction
- Understand client requirements and expectations.
- Participate in client calls and meetings when required.
- Discuss content requirements with clients professionally.
- Convert client briefs into clear creative requirements.
- Present creative ideas and explain the thinking behind them.
- Take feedback and coordinate revisions with the internal team.
- Maintain professional communication with clients.
- Develop an understanding of each client's brand, audience and communication style.

Business Development SupportThis role will also contribute to business development and client acquisition from a creative perspective.

Responsibilities may include

- Researching potential clients and their brands.
- Identifying businesses that could benefit from Digenie's services.
- Reviewing the digital and social media presence of potential clients.
- Identifying gaps and opportunities in their existing content.
- Suggesting creative improvements that could be presented to prospects.
- Supporting the Business Development team with creative insights during pitches.
- Helping prepare creative concepts or sample ideas for prospective clients.
- Participating in client pitches when creative input is required.
- Contributing ideas that help convert prospects into clients.

This is not a conventional sales role. However, the candidate should be comfortable contributing to client acquisition through creative thinking, communication and strong understanding of digital content. SHOOTS & TRAVELThis is an on-site role based in Chennai.

Occasional travel may be required for:

- Client meetings
- Photo and video shoots
- Brand activations
- Events
- Content production
- Campaign-related activities
- On-location content creation

The candidate should therefore be comfortable travelling within Chennai when required and with occasional travel outside Chennai depending on project requirements. WHAT WE ARE LOOKING FOR
- Strong English writing skills.




- Excellent grammar and attention to detail.
- Strong creative thinking.
- Ability to generate original content ideas.
- Good understanding of social media platforms.
- Understanding of Instagram and short-form content trends.
- Ability to write engaging hooks and captions.
- Good storytelling ability.
- Ability to understand different brand personalities.
- Strong research skills.
- Good communication skills.
- Ability to work with designers and video editors.
- Ability to provide clear creative direction.
- Ability to receive and implement feedback.
- Good organizational and time-management skills.
- Ability to handle multiple client accounts and deadlines.
- Comfortable working in an on-site workplace.
- Willingness to travel for shoots and client requirements.

IDEAL CANDIDATEThe ideal candidate should:
- Naturally come up with ideas.
- Be curious about brands, advertising and social media.
- Spend time understanding what works on digital platforms.
- Be able to turn a simple brief into an interesting concept.
- Have a strong sense of what makes content engaging.
- Understand memes, trends, pop culture and internet culture.
- Know when a trend is appropriate for a brand and when it isn't.
- Be able to write both professionally and creatively.
- Be comfortable presenting and defending creative ideas.
- Be willing to experiment with different content formats.
- Have an eye for good design and visual storytelling, even if they are not a designer.
- Understand basic principles of video editing and visual composition.
- Be proactive rather than waiting for detailed instructions.
- Be comfortable working collaboratively with multiple creative teams.
- Be able to balance creativity with client requirements and deadlines.

QUALIFICATIONS
- Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, Media or a related field is preferred.
- Prior experience in content writing, copywriting, social media management, advertising or digital marketing is an advantage.
- Experience managing social media accounts is an advantage.
- Experience writing scripts for Reels or short-form videos is an advantage.
- Knowledge of Canva, CapCut or similar tools is an advantage.
- Basic understanding of design and video editing is an advantage.
- A robust portfolio of writing or creative work will be highly valued.

SKILLS THAT WILL BE VALUED
- Copywriting
- Creative Writing
- Storytelling
- Social Media Management
- Content Strategy
- Campaign Ideation
- Script Writing
- Trend Research
- Brand Communication
- Creative Direction
- Client Communication
- Presentation Skills
- Basic Design Understanding
- Basic Video Editing Understanding

ROLE EXPECTATIONSBefore applying, please ensure that you are comfortable with:
- Full-time on-site work in Chennai
- Creative writing
- Social media management
- Content planning
- Campaign ideation
- Writing scripts and captions
- Creative brainstorming
- Working with designers and video editors
- Client communication
- Occasional client meetings
- Occasional travel for shoots and client requirements
- Supporting business development through creative ideas
- Managing multiple projects and deadlines

Please read the entire carefully before applying. If you are looking only for a purely writing-focused, remote, back-office or individual-contributor role with no client interaction, social media responsibility or occasional travel, this role may not be the right fit.

📌 Creative Writer (Chennai)
🏢 Digenie
📍 Chennai