About the Job

Company Description

Protouch is India’s leading beauty-tech brand, redefining personal care with luxurious, high-performance, technology-driven devices. From hair care to skincare, we create professional-grade tools designed to deliver a premium, salon-like experience at home. Guided by innovation and science-backed solutions, Protouch is committed to making beauty routines smarter, safer, and effortlessly elevated. Learn more at www.protouchskin.com.

Role Description

This is a full time, on-site role based in Ahmedabad for a Copywriter. The role involves creating engaging, creative, and conversion-focused content across various marketing and communication channels. Daily responsibilities include developing copy for social media, website, product pages, advertisements, email campaigns, blogs, and other marketing materials.

The role requires a strong understanding of brand tone, audience behaviour, and storytelling, along with the ability to collaborate with marketing, design, influencer, and e-commerce teams to deliver impactful content.

Key Responsibilities

Develop creative and engaging copy for social media posts, reels, advertisements, campaigns, and promotional content.

Write compelling product descriptions, website content, landing pages, blogs, emails, and marketing communications.

Understand brand guidelines and maintain a consistent tone of voice across all communication channels.

Collaborate with the marketing, design, influencer marketing, and e-commerce teams to develop campaign concepts and content.

Conduct research on beauty, skincare,



personal care, D2C, and consumer trends to create relevant content.

Create catchy headlines, taglines, hooks, captions, and campaign messaging.

Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.

Adapt content for different platforms and target audiences while maintaining the brand identity.

Stay updated with social media trends, content formats, and emerging digital marketing practices.

Manage multiple content requirements and deliver high-quality work within deadlines.

Qualification

1–3 years of relevant experience in copywriting, content writing, or digital marketing.

Strong writing, editing, and proofreading skills with excellent command of English.

Ability to create creative, engaging, and persuasive copy for different platforms.

Good understanding of social media content, digital marketing, and consumer communication.

Strong research skills with an ability to understand and simplify product information.

Creative mindset with strong attention to detail.

Ability to understand brand tone and communicate ideas effectively through words.

Ability to manage multiple projects and meet deadlines.

Experience with beauty, skincare, personal care, lifestyle, or D2C brands is preferred.

Bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a related field is preferred.

- Knowledge of SEO, performance marketing copy, and AI-assisted content tools will be an added advantage.

Interested candidates can share their updated resume at: [email protected]

📌 Copywriter (Ahmedabad)
🏢 Protouch
📍 Ahmedabad