B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do

- Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
- Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
- Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
- Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
- Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
- Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
- Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements

What we're looking for Skills & experience

- 2–4 years of copywriting experience, preferably in a B2B or agency context.
- Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
- Robust grasp of content strategy: why a piece exists, not just how it reads.
- Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
- Excellent editing instincts,



ability to improve others' drafts as naturally as your own.

Traits we value

- Curious and critical: you ask why before you ask how.
- Comfortable with ambiguity: you can shape a brief that arrives half-formed.
- Detail-obsessed without losing the big picture.
- Fast, without sacrificing craft: agency pace is real.
- Collaborative and ego-light; great ideas can come from anywhere.

Your AI edge

This is not optional. AI fluency is a core expectation for this role.

Writing & ideation

- Use LLMs to prototype angles, headlines, and structures before committing to a direction.
- Generate first-draft variations at speed and select or synthesize the strongest output.

Humanizing & quality

- Detect and eliminate AI-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
- Infuse client voice, specificity, and editorial judgment into AI-assisted drafts.

Efficiency & workflow

- Build repeatable AI-assisted workflows for research, brief-parsing, and content repurposing.
- Cut non-creative time so more hours go into strategy and craft.

Prompt craft

- Write precise, context-rich prompts that produce usable output on the first or second try.
- Iterate prompts the way you'd iterate copy; with intent, not guesswork.

Nice to have

- Experience with SEO fundamentals: keyword mapping, on-page optimization, content clustering.
- Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
- Exposure to ABM (account-based marketing) content strategies.
- Basic understanding of the B2B sales funnel and how content maps to buying stages.

Benefits

Perks

- Competitive salary and benefits package.
- Health insurance for you and your family.
- Opportunity to work with a talented and passionate team.
- Fast-paced and dynamic work environment.
- The chance to make a real impact on our clients' businesses.

Job Types: Full-time, Permanent

📌 Copywriter (Bengaluru)
🏢 Blufig Digital Private
📍 Bengaluru