Teen Theory Global Education | Bengaluru | Hybrid | Full-Time

Compensation: ₹10 LPA to ₹16 LPA, based on competence and experience

Experience: 1 to 3 years

Working Days: Monday to Saturday

Location: Bengaluru

About Teen TheoryTeen Theory Global Education works one-on-one with families aiming for elite undergraduate admissions globally through one of the world’s most comprehensive full execution mentorship programmes for students across Grades 8 to 12.

The work our students produce is not conventional high school work.

14-year-olds conduct research under global PhD researchers. 15-year-olds build entrepreneurial ventures that secure funding from Shark Tank India judges. 16-year-olds earn government recognition for social impact initiatives. 17-year-olds build and pilot solutions to real-world problems.

Behind those outcomes is an ecosystem of Chief Counsellors with international pedigrees from institutions such as Oxford, UCL, KCL, and NUS, alongside researchers, professors, domain specialists, and dedicated facilitators who work intensively with every selected student.

Teen Theory has recorded 100% admissions success with every selected student it has worked with, with outcomes across institutions including Harvard, Princeton, Dartmouth, UPenn, UC Berkeley, UCLA, Imperial, LSE, UCL, NUS, NTU, HKU, HKUST, NYU, Warwick, Manchester, and the University of Toronto.

We aren’t building another college counselling company. We are building a new standard for how ambitious high school students are developed before they enter the world’s most competitive universities.

And we need someone exceptional to tell that story.

The Role:We are looking for a Content Marketing & Growth Lead who can own how Teen Theory thinks, speaks, looks, and grows through content. This is not a social media management role. You will sit close to the founders, students, counsellors, mentors, and growth team, identify the stories and ideas worth putting into the world, and turn them into content that ambitious students and discerning parents actually want to consume.

You should understand that a student getting into Dartmouth is a story. But the more interesting story might be what that student started doing at 14 that eventually made Dartmouth possible.

Finding that distinction will be your job.

What You Will Own?

1) Content Strategy

- Own Teen Theory’s content calendar and broader editorial direction across Instagram, LinkedIn, YouTube, newsletters, founder channels, and emerging formats.
- Develop recurring intellectual properties, content series, campaigns, student stories, parent narratives, admissions insights, and founder-led formats that make Teen Theory recognisable before someone even sees the logo.
- Translate complicated subjects such as admissions strategy, profile development, research, scholarships, career discovery, and university selection into content that is intelligent without becoming inaccessible.
- Track cultural, educational, admissions, and student trends and identify opportunities for Teen Theory to participate in conversations where the brand has something meaningful to say.

2) Storytelling





Teen Theory sits on an unusual amount of proof. Your job is to find it.

Interview students, parents, counsellors, mentors, researchers, and founders to uncover stories that would otherwise remain buried inside mentorship conversations.

Turn a research paper into a story.

Turn an admit into the five decisions that created it.

Turn a parent’s experience into something another parent recognises immediately.

Turn an ordinary Tuesday inside Teen Theory into evidence of how differently the organisation operates.

Build case studies around student transformations, university outcomes, scholarships, research, entrepreneurship, internships, competitions, and unusual proof of work.

3) Visual Content

- Conceptualise and create high-quality visual content for Teen Theory’s social channels, including carousels, static creatives, student outcome stories, infographics, short-form videos, reels, founder content, and campaign assets.
- You do not need to be a full-time graphic designer, but you should possess strong visual judgment and be comfortable independently creating polished content using contemporary design and content tools.
- Work with video editors where deeper production is required while retaining ownership of the final creative output.

Good taste is non-negotiable.

4) Video Content

- Research, script, and shoot short-form and long-form content for Teen Theory’s founders, counsellors, students, and mentors.
- Develop robust hooks, narratives, interview structures, and content formats rather than producing generic educational talking head videos.
- Coordinate shoots and work closely with editors to ensure the final output retains the original creative intent.
- Build brand-led intellectual authority around undergraduate admissions, parenting ambitious teenagers, student development, career discovery, scholarships, and the changing global education landscape.

5) Distribution & Growth

Great content that nobody sees is unfinished work.

You will think beyond publishing and actively build distribution systems around Teen Theory’s content.

- Identify relevant schools, student communities, educators, counsellors, youth organisations, competitions, educational institutions, and other ecosystems where Teen Theory can build meaningful relationships.
- Drive structured outreach for collaborations, workshops, partnerships, webinars, student opportunities, and content distribution.
- Work with the growth and performance marketing teams to identify which organic narratives can become powerful acquisition campaigns.
- Study content performance deeply and use data to understand what earns attention, trust, enquiries, saves, shares, and conversations.

6) Brand Stewardship





Protect Teen Theory’s voice.

Our communication must feel intellectually serious, ambitious, young, globally aware, evidence-led, and premium without becoming corporate. You will ensure that everything published under the Teen Theory name maintains that standard. This includes obsessing over details most people overlook: the opening line of a caption, the typography on a carousel, the first three seconds of a reel, the question asked during a student interview, and whether a piece of content actually deserves to be published.

Who We Are Looking For?You have 1 to 3 years of meaningful experience across content, marketing, psychology, communications, growth, media, brand, or an adjacent creative field. Your degree matters considerably less than the quality of your thinking and work.

You should be someone who:

- Writes exceptionally well and understands why certain ideas make people stop, think, save, share, or act.
- Understands human psychology and can distinguish attention-seeking content from genuinely persuasive communication.
- Has strong visual sensibility and can independently conceptualise and create social content.
- Understands Instagram, LinkedIn, YouTube, and contemporary digital culture beyond surface-level platform knowledge.
- Can research deeply before creating.
- Can speak comfortably with a 15-year-old student, an Oxford-educated counsellor, a parent, a professor, and a founder, and extract a compelling story from each.
- Thinks about distribution alongside creation.
- Is comfortable with ownership, deadlines, experimentation, and fast execution.
- Notices mediocrity quickly and has the instinct to improve it without being asked.
- Can use AI intelligently as a force multiplier without allowing AI-generated mediocrity to replace original thinking.

What Will Make You Exceptional Here?You will probably enjoy this role if you are the kind of person who sees an extraordinary student outcome and immediately asks: “But what happened before this?”

- You are curious about why ambitious families make the decisions they make.
- You understand that Harvard is interesting, but the intellectual development that eventually makes a student Harvard-ready can be even more interesting.
- You care about education, young people, psychology, storytelling, culture, and the internet.
- And you want substantially more ownership than a conventional content role gives someone with 1 to 3 years of experience.

What Success Looks Like?Within your first few months, Teen Theory should have a recognisable editorial identity, stronger founder-led content, recurring high-quality intellectual properties, a systematic student-storytelling engine, significantly better visual communication, and an expanding distribution network among students, parents, schools, educators, and relevant institutions.

Over time, the ambition is larger.

When an ambitious Indian family thinks seriously about building their child’s profile for the world’s finest universities, Teen Theory should already occupy a place in their mind. Your work will help make that happen.

📌 Content Marketing & Growth Lead (Bengaluru)
🏢 Teen Theory Global Education
📍 Bengaluru