Hiya India (hiyaindia.in) is a fragrance and essential oils business with 7 years of B2B supply history — we currently cater to approximately 2,000 personal care companies through our in-house manufacturing setup.

Building on that foundation, we are now venturing into supplying fragrance oils for candles and diffuser oils,

entirely B2B, through both digital (website) and offline distribution channels. We piloted this category 5-6

months ago and are now ready to expand it at scale. Our sister concern, BRM Chemicals, stocks complementary products including candle wax, soap bases, colourants, and clay.

About the Role

We are building a focused push into the candle and diffuser fragrance category — targeting DIY makers, gifting companies, and infrastructure buyers (HORECA, coworking spaces, office buildings for diffuser oils) through both our website and offline distribution. This role owns that category's growth, starting hands-on in NCR

(visiting stores, manufacturers, and distributors directly) with a clear path to expand into additional states within the first few months. This is not a desk role — you will be selling, negotiating, and closing deals on the ground,

while also coordinating with our online growth team to make sure every channel is pulling toward the same number.

What We're Looking For

•2–4 years of experience in sales, category growth, or business development.

•Experience across both D2C/online sales and offline/field sales — this hybrid background is the single most important qualifier for this role.

•Prior ownership of a P&L;,



or a small category/territory sales number, is a solid plus.

•Comfortable on the ground — visiting stores, meeting distributors, and closing deals face to face, not just managing from a dashboard.

•Understands both how website sales work (leads, conversion, AOV) and how offline distribution deals get done.

•Self-driven, comfortable with ambiguity, and motivated by owning a number rather than being handed a checklist.

Key Result Areas (KRAs)

KRA

Description Measured By

Category Sales Target

Drive/support ₹25,00,000/month in candle

& diffuser fragrance oil sales, across website, offline NCR, and repeat channels.

First milestone toward larger category scale-up.

₹25L/month achieved

Offline NCR Distribution

Build and personally run offline sales in

NCR — small stores, manufacturers,

distributors, and infrastructure buyers

(HORECA, coworks, office buildings) for diffuser oils. First 3-4 months NCR-only,

then expand to additional states.

Deal count + ₹ value closed

Cross-Team Coordination

Work closely with the online growth,

marketing, content, and operations functions to keep every channel — website,

offline, repeat — moving toward the same number.

Weekly alignment,

no channel gaps

Payment Discipline

Ensure every deal — online or offline — is advance or COD only. Zero credit sales.

0 credit-based orders

Geography Expansion

Prove the NCR playbook, then build the case and plan to expand into 2-3 additional states post-initial 3-4-month window.

State expansion roadmap by Month 4

Mail - [email protected]

📌 Category Manager (New Delhi)
🏢 Rawble.com (Nuplanet Ventures India
📍 New Delhi