About The Role

This role is critical for driving category growth and sales in close partnership with Sales, Academic, Product, Marketing, and other functional teams. As a Category Manager at Masai, you will own the P&L; of your category, shape sales strategy, influence conversion funnels, and build partnerships that directly contribute to business growth.

Key Responsibilities

Category Strategy &

- Growth

- Own and grow the category P&L;, driving both scale and profitability.
- Define and execute the sales-led growth roadmap for the category, with measurable targets across revenue, enrollments, and learner outcomes.
- Identify and launch new course opportunities aligned with market demand, ensuring revenue scalability.

Go-to-Market &

- Sales Leadership

- Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrollment outcomes.
- Build, lead, and mentor a category-focused sales team, ensuring they consistently achieve and exceed performance targets.
- Collaborate with Marketing and Growth teams to design sales-driven campaigns and innovative go-to-market strategies.
- Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.
- Demonstrate a proven ability to consistently achieve and exceed sales and revenue targets.

Stakeholder &

- Partner Collaboration

- Work closely with Academic, Product, Career Services, Marketing, and Sales teams to ensure category success.
- Build and maintain strong relationships with institutional and strategic partners.
- Drive cross-functional alignment to ensure smooth execution of category initiatives.





Learner Experience &

- Revenue Optimization

- Ensure category sales efforts are designed to maximize enrollments while staying aligned with Masai’s learner-first mission.
- Identify monetization opportunities within the category and execute initiatives to improve revenue per learner.
- Track category performance, analyze campaign impact, and provide actionable insights to leadership.
- Use data and market insights to identify opportunities for growth, optimization, and improved learner outcomes.

What We’re Looking For

- 5–8 years of experience in category management, sales strategy, business development, or revenue growth roles, preferably in Consumer Tech, Digital Services, EdTech, or other fast-scaling Series C or growth-stage organizations.
- Strong background in direct sales, institutional partnerships, business development, and account management.
- Proven track record of meeting or exceeding revenue and sales targets.
- Strong experience in designing and executing go-to-market strategies and working closely with sales teams to maximize business outcomes.
- Strong commercial acumen with hands-on experience in P&L; ownership and revenue management.
- Data-driven mindset with the ability to translate business and customer insights into actionable strategies.
- Strong people skills with excellent communication, negotiation, resilience, strategic thinking, and stakeholder management capabilities.
- Ability to work effectively in a rapid-paced, high-growth environment with significant ownership and accountability.
- A passion for education, impact, and scaling high-growth initiatives.

Skills: strategy,revenue growth,sales,business development,business head,p&l; analysis,stakeholder manager

📌 Category Manager (Bengaluru)
🏢 Masai
📍 Bengaluru