Business Development Executive (BDE) B2B Sales | Cold Calling | Lead Generation

Company: Unified Web Services (UWS)

Location: Velachery, Chennai

Work Mode: Full-time, Work from Office

Working Days: Monday to Friday

Working Hours: 11:00 AM – 9:00 PM

Experience: 3–4 Years

Salary: ₹5–7 LPA, based on experience and interview performance

About Unified Web Services

Unified Web Services (UWS) is a UK-based website design and full-service digital marketing agency with operations in Essex and Chennai.

We help small and medium-sized businesses build, grow and manage their digital presence through website design and development, app development, SEO, PPC, social media marketing, email marketing, content creation, graphic design, branding and hosting solutions.

Our goal is to provide businesses with practical, results-driven digital solutions that help them attract more customers and grow online.

Role Overview

We are looking for an experienced and target-driven Business Development Executive (BDE) to join our sales team in Chennai.

The ideal candidate should have 3–4 years of experience in B2B sales, business development, inside sales, tele-sales or lead generation, with strong experience in cold calling and prospecting.

The primary responsibility will be to identify potential business clients, generate qualified leads, conduct outbound calls, understand client requirements, present relevant UWS services and convert prospects into meetings and sales opportunities.

This is a 100% work-from-office role at our Velachery, Chennai office.

Key Responsibilities

- B2B Lead Generation

Identify and research potential B2B clients across relevant industries and markets.

Build and maintain targeted prospect lists.

Generate new business opportunities through outbound calling, email and other sales channels.

Identify decision-makers such as business owners, founders, directors and marketing managers.

Maintain a consistent daily prospecting and lead-generation activity.

- Cold Calling & Sales Outreach

Make high-volume B2B cold calls to prospective clients.

Introduce UWS and understand the prospect's business and digital requirements.

Clearly communicate the value of UWS services.

Handle objections professionally and move qualified prospects to the next stage.





Follow up consistently with interested prospects.

- Client Qualification

Understand client requirements, challenges, budgets and timelines.

Qualify prospects based on business need, potential fit and buying intent.

Identify opportunities for services such as:

- Website Design & Development
- SEO
- PPC
- Social Media Marketing
- App Development
- Branding
- Content & Creative Services
- Hosting and related digital solutions
- 4. Appointment Setting & Sales Meetings

Schedule meetings between qualified prospects and the relevant UWS sales/management team.

Ensure prospects have the required information before meetings.

Follow up with prospects after meetings to maintain momentum.

Help move qualified leads toward proposal and closure.

- CRM & Sales Pipeline Management

Maintain accurate records of calls, leads, follow-ups and sales activities.

Keep the sales pipeline updated with clear next actions.

Track lead status from initial contact through conversion.

Prepare regular activity and performance reports.

- Sales Follow-Up

Conduct regular follow-ups through calls, email and other appropriate channels.

Nurture prospects who are not immediately ready to purchase.

Maintain professional relationships with potential clients.

Re-engage older or inactive leads where appropriate.

- Internal Collaboration

Work closely with the sales, marketing, design and development teams.

Understand UWS services and communicate them effectively to prospects.

Share customer feedback, objections and market insights with the team.

Support the development of better sales strategies and outreach campaigns.

Key Performance Indicators (KPIs)

Performance will be measured based on:

- Number of outbound calls
- Number of current leads generated
- Number of qualified leads
- Meetings/appointments scheduled
- Lead-to-meeting conversion rate




- Meeting-to-opportunity conversion
- Sales pipeline generated
- Follow-up effectiveness
- Revenue/sales contribution
- CRM accuracy and activity discipline

Required Skills & Experience

- 3–4 years of experience in B2B sales, business development, inside sales, tele-sales or lead generation.
- Strong experience in cold calling and outbound prospecting.
- Excellent verbal communication and interpersonal skills.
- Confident speaking with business owners, decision-makers and senior professionals.
- Strong lead qualification and follow-up skills.
- Ability to understand client requirements and recommend suitable services.
- Target-oriented and motivated by achieving sales goals.
- Comfortable handling rejection and overcoming sales objections.
- Good email and written communication skills.
- Strong negotiation and relationship-building abilities.
- Good organizational and time-management skills.
- Experience using CRM systems or sales tracking tools is an advantage.
- Previous experience selling website, digital marketing, IT, SaaS or other B2B services will be an advantage.

What We Are Looking For

We are looking for someone who is:

- Confident and energetic on calls
- Comfortable with high-volume outbound sales
- Proactive rather than dependent on inbound leads
- Consistent with follow-ups
- Target-driven and commercially focused
- Comfortable speaking with business decision-makers
- Quick to understand digital services
- Resilient and able to handle rejection
- Serious about building a long-term career in B2B sales

Compensation

₹5 LPA – ₹7 LPA The final package will be decided based on:

- Relevant experience
- B2B sales experience
- Cold-calling and lead-generation expertise
- Communication skills
- Interview performance
- Previous sales performance

Work Location & Schedule

Location: Velachery, Chennai

Work Mode: 100% Work From Office

Working Days: Monday to Friday

Shift: 11:00 AM – 9:00 PM

Why Join UWS?

Work with a UK-based digital services company.

Opportunity to work with international clients.

Exposure to multiple digital services and industries.

Build strong B2B sales and business development expertise.

Opportunity for career growth within the sales organization.

📌 Business Development Executive (BDE) (Chennai)
🏢 Unified Web Services
📍 Chennai