Location: Kolkata (WFO)Role OverviewWe are looking for an experienced B2B Lead Generation &

- Sales Development professional who can independently identify target accounts, map key decision-makers, execute outbound campaigns, qualify prospects, generate qualified meetings, and build a consistent sales pipeline for our enterprise software products. This is not a database-building or data collection role. The ideal candidate should be capable of managing the complete prospecting cycle: Target Account Identification Decision-Maker Mapping Outreach Qualification Meeting Generation Opportunity Handover Pipeline Tracking The role will work closely with the Sales, Marketing, Product, and Management teams to develop qualified business opportunities across India and international markets. Key Responsibilities1. Lead Generation &
- Account Research Identify target companies based on industry, geography, company size, business requirements, and product fit.Research accounts and identify relevant decision-makers, influencers, and stakeholders.Build and continuously maintain a high-quality prospect database.Conduct account mapping across strategic target organizations.Validate prospect information and maintain accurate CRM records.2.

Outbound Prospecting

Execute structured multi-channel prospecting through:LinkedIn / LinkedIn Sales NavigatorPersonalized email campaignsCold callingWebinars and industry campaignsDigital prospecting platformsDevelop personalized messaging based on industry, persona, and business requirements.Manage systematic follow-up sequences to improve response and meeting-conversion rates.Execute targeted email and LinkedIn campaigns with appropriate segmentation and personalization.3. Lead Qualification &

- Meeting Generation Qualify prospects based on business need, product fit,



decision-making authority, potential budget, and timeline.Conduct initial conversations to understand prospect requirements and business challenges.Generate qualified meetings for the Sales / Business Development team.Ensure complete and structured handover of qualified opportunities, including prospect background and interaction history.Follow up with prospects after initial meetings where required to maintain sales momentum.4. Pipeline &
- CRM Management Record and manage all prospecting and lead-generation activities in the CRM.Track leads through different stages of the prospecting funnel.Monitor:Target accounts identifiedDecision-makers identifiedOutreach activityQualified leadsMeetings bookedOpportunities generatedConversion ratiosCampaign performanceMaintain accurate CRM data and ensure disciplined follow-up.5. Campaign &
- Market Development Support targeted campaigns across specific industries, products, and geographies.Plan and execute webinars, LinkedIn campaigns, email campaigns, and account-based outreach initiatives.Work with Marketing to develop relevant messaging and target audiences.Research recent markets, competitors, industries, and customer segments.Analyze campaign performance and continuously improve prospecting strategies. Must-Have Requirements 5 years of experience in B2B Lead Generation, Sales Development, Inside Sales, Business Development,



or Account-Based Prospecting.Strong experience in IT Products, Software Products, SaaS, or Enterprise Software environments.Proven track record of generating qualified leads and business meetings, not merely contact databases.Strong understanding of B2B enterprise sales cycles and decision-maker identification.Experience engaging senior stakeholders such as CXOs, CIOs, CTOs, IT Heads, Digital Transformation Heads, R&D; Heads, Quality Heads, Plant / Manufacturing Heads, and Procurement leaders.Hands-on experience with prospecting platforms such as:LinkedIn / LinkedIn Sales NavigatorApollo.ioCrunchbaseClutchUpwork or similar B2B platformsExperience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or equivalent.Strong experience in cold email, LinkedIn outreach, cold calling, follow-ups, and meeting generation.Ability to independently conduct company research, account mapping, contact discovery, and lead qualification.Strong written and verbal English communication skills.Target-driven approach with the ability to work against measurable monthly and quarterly KPIs.

Preferred Domain

ExperienceCandidates with experience in enterprise solutions in any of the following areas will be strongly preferred: LIMS | MES | QMS | PLM | ERP | SaaS | Manufacturing Software | Industry 4.0 | Digital Transformation | Engineering Software | Enterprise IT Solutions LIMS experience is preferred but not mandatory. Strong enterprise software prospecting experience will also be considered.

Preferred Experience European, UK, US, or APAC markets.Manufacturing, pharmaceutical, chemical, automotive, aerospace, engineering, or industrial organizations.Account-Based Marketing (ABM).Email automation and sequencing platforms.GDPR-compliant B2B prospecting .

📌 B Lead Generation & Sales Development Manager Software Products (India)
🏢 BASSETTI India
📍 India