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Key Responsibilities

Brand Strategy &

- Planning

- Support the development and execution of annual brand plans.
- Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
- Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
- Provide insights and recommendations to optimize brand performance.

Marketing Campaign Management

- Assist in designing and executing promotional campaigns and tactical marketing initiatives.
- Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
- Work with creative and digital agencies to ensure timely delivery of campaigns.
- Ensure all promotional activities comply with internal and regulatory guidelines.

Market Research &

- Insights

- Analyze market trends, customer insights, and competitive landscape.
- Conduct healthcare qualified (HCP) feedback sessions and market research projects.
- Generate actionable insights to support brand decision-making.

Sales Force Support

- Partner with the sales team to develop effective communication tools and promotional strategies.
- Support sales force training on product positioning, key messages, and campaign objectives.
- Monitor field feedback and recommend improvements.

Cross-Functional Collaboration

- Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
- Support product launches, line extensions, and lifecycle management activities.
- Participate in cross-functional brand team meetings.

Product Launch &

- Lifecycle Management

- Assist in launch planning and execution of new products.
- Track launch readiness and coordinate launch activities across functions.




- Support portfolio management initiatives and brand lifecycle strategies.

Budget Management

- Support tracking and monitoring of marketing budgets.
- Ensure optimal utilization of promotional investments.
- Work with finance teams for budget forecasting and reconciliation.

Key Performance Indicators (KPIs)

- Achievement of brand sales targets.
- Market share growth.
- Successful execution of marketing campaigns.
- Quality and timeliness of brand initiatives.
- Customer engagement and campaign effectiveness.
- Launch readiness and launch success metrics.
- Budget adherence.

Qualifications &

- Experience

Education

- Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
- MBA in Marketing preferred.

Experience

- 3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles.
- Prior experience in pharmaceutical product management is desirable.

Required Competencies

Technical Competencies

- Pharmaceutical market knowledge.
- Brand management and marketing fundamentals.
- Data analysis and market research.
- Digital marketing understanding.
- Financial and business acumen.

Behavioral Competencies

- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Stakeholder management and influencing ability.
- Project management and organizational skills.
- Collaboration and teamwork.
- Results-oriented mindset.

Preferred Skills

- Experience with IQVIA/market intelligence data analysis.
- Proficiency in PowerPoint, Excel, and dashboard reporting.
- Understanding of pharmaceutical regulations and promotional compliance.
- Exposure to omnichannel marketing and digital engagement strategies.

Location:

Ferring India M&S;

📌 Associate Product Manager (Mumbai)
🏢 Ferring Pharmaceuticals
📍 Mumbai