Company Description Merlis Hotels Coimbatore is a hospitality-focused organization committed to delivering comfortable stays and personalized service to guests in one of Tamil Nadu’s key commercial and cultural hubs. The hotel aims to provide a welcoming environment that blends contemporary amenities with local character. Team members are encouraged to uphold high standards of guest satisfaction, operational efficiency, and professionalism.

The company values collaboration, integrity, and continuous improvement to strengthen its position in the local hospitality market.

Role Description The Associate Director of Sales is a full-time, on-site role based at Merlis Hotels in Coimbatore. This position is responsible for driving room and event revenue by identifying current business opportunities, nurturing key accounts, and maintaining strong relationships with corporate, travel, and group clients. Day-to-day activities include developing and executing sales plans, conducting sales calls and client visits, preparing proposals and contracts, and collaborating with the operations and front office teams to ensure seamless delivery of services.

The role also involves monitoring market trends, overseeing sales reporting and forecasting, guiding the sales team,



and representing the hotel at industry events and networking activities.

The Associate

Director of Sales is expected to uphold brand standards, support revenue targets, and contribute to long-term strategic growth.

Qualifications

- Strong skills in Sales and Business Development to identify, pursue, and convert revenue-generating opportunities.

- Experience in Sales Operations, including sales planning, reporting, forecasting, and pipeline management.

- Proficiency in Customer Service, with a focus on building long-term client relationships and ensuring high levels of guest satisfaction.

- Demonstrated Team Management capabilities, including coaching, performance monitoring, and cross-functional collaboration.

- Prior experience in hotel or hospitality sales, with knowledge of local and regional corporate and travel markets.

- Excellent communication, negotiation, and presentation skills.

- Ability to work on-site in Coimbatore and manage multiple priorities in a fast-paced environment.

- Bachelor’s degree in Business, Hospitality Management, or a related field; relevant certifications are an advantage.

- Comfort with CRM tools, MS Office, and basic data analysis for sales decision-making.

📌 Associate Director of Sales (Coimbatore)
🏢 Merlis Hotels Coimbatore
📍 Coimbatore