Company Description

Navpriam Agro Ventures Pvt. Ltd. is an emerging Indian food and agro-processing company focused on building high-quality, innovative and better-for-you food brands for the modern consumer.

Our flagship brand, Makhana Nation, is focused on bringing the goodness of premium Indian makhana to consumers through a range of raw,roasted, flavoured and ready-to-eat makhana snacks.

With a strong focus on quality, innovation, sourcing and consumer preferences, we aim to build Makhana Nation into a leading healthy-snacking brand in India and international markets.

Our vision goes beyond selling a product — we aspire to build a strong makhana ecosystem, connecting sourcing, processing, manufacturing, distribution and consumers through a professionally managed and scalable food business.

Role Description

As Area Sales Manager – East, you will be responsible for driving our expansion across the region by building a strong Distributor, Super Stockist and Retail network and delivering sustainable sales growth.

Key Responsibilities

- Drive primary & secondary sales across the assigned territory• Appoint and manage distributors & super stockists
- Expand retail reach, outlet coverage and numeric distribution
- Develop new markets and strengthen existing markets
- Manage General Trade, Modern Trade and relevant institutional channels
- Drive monthly & quarterly sales targets
- Plan beat routes, market visits and sales execution




- Monitor distributor stock, payments, schemes and claims
- Track competitor activity, pricing and market trends
- Recruit, lead and motivate the sales team

• Prepare sales forecasts, MIS and territory reviews

- Work closely with management on market expansion and new product launches

Qualifications

We are looking for someone with:

✅ 4–8 years of FMCG sales experience

✅ Strong experience in General Trade & distributor management

✅ Experience in Food, Snacks, Dry Fruits, Beverages or related FMCG categories preferred

✅ Proven track record of achieving sales targets

✅ Strong understanding of primary & secondary sales

✅ Experience handling East / North-East markets will be an advantage

✅ Excellent communication, negotiation & team-management skills

✅ Willingness to travel extensively across the territory

✅ Entrepreneurial mindset with a strong hunger to grow

? Why Makhana Nation?

This isn't just another ASM position.

You'll get the chance to be part of a fast-growing Indian healthy-snacking brand and play a key role in building our distribution network across one of India's most promising markets.

If you have the passion to build, the ability to execute and the hunger to win — we'd love to hear from you.

? Send your CV via LinkedIn DM or email

Subject: ASM – East | Guwahati

[email protected]

📌 Area Sales Manager-East (Guwahati)
🏢 Navpriam Agro
📍 Guwahati