We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a solid understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.

Key Responsibilities

- Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns

- Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)

- Conduct audience research, create custom & lookalike audiences

- Optimize ads to improve CPL, CTR, ROAS, and lead quality

- Perform A/B testing on creatives, copies, audiences, and placements

- Monitor daily ad spend and scale winning campaigns

- Set up and manage Meta Pixel, Conversion API,



Google Tag Manager

- Coordinate with design/content teams for ad creatives

- Analyze performance and share weekly/monthly reports with insights

- Stay updated with ad platform policies and algorithm changes

Required Skills &

Qualifications

- Proven experience managing Meta Ads & Google Ads

- Strong understanding of lead generation funnels

- Experience with conversion tracking & analytics

- Ability to analyze data and take action

- Basic understanding of creatives, hooks, and ad copy

- Good communication and reporting skills

- Detail-oriented with a performance mindset

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📌 Ads Manager (Meta & Google) (Jaipur)
🏢 Digistratics
📍 Jaipur