– ADMISSION COUNSELLOR

Organization: Kingston Educational Institute (KEI)

Location: Barasat / Madhyamgram, West Bengal

Employment Type: Full-Time

Department: Admissions / Student Counselling

Experience: 5–7 Years in Education Sales, Admissions, Academic Counselling, EdTech, or related fields

About Kingston Educational Institute (KEI)

Kingston Educational Institute (KEI) operates across a 28-acre integrated campus in Barasat, Kolkata, encompassing Engineering, Management, Science, B.Ed, Polytechnic, and School Education, alongside Kingston Law College and a 110-bed multispecialty hospital.

KEI is affiliated with AICTE, NCTE, MAKAUT, WBSU, BCI and WBSCTVESD, and has training, academic, and industry partnerships with organizations including IBM, Google, Cisco, NSE, Grant Thornton, and the University of Cambridge.

With a strong focus on academic excellence, practical learning, industry exposure, employability, innovation, and holistic student development, KEI provides students with opportunities for professional training, internships, industry interaction, and placement support.

Learn more at: www.keical.edu.in

About the Role

Kingston Educational Institute is looking for a dynamic, motivated, and target-oriented Admission Counsellor to join its Admissions Team.

The Admission Counsellor will be responsible for student counselling, lead conversion, admission follow-ups, course guidance, and achievement of enrolment targets across KEI's diverse academic programmes.

The ideal candidate should be confident in communicating with students and parents, capable of understanding student aspirations, and comfortable working in a target-driven admissions environment.

Key Responsibilities

Student Counselling & Course Guidance

Handle inbound and outbound enquiries from students and parents.

Provide one-to-one counselling through telephone, WhatsApp, email, virtual meetings, and face-to-face interactions.

Understand students' academic background, interests, career aspirations, and financial considerations.

Recommend suitable courses and programmes offered by KEI.

Explain course structure, eligibility, fees, career opportunities, internships, placements, and admission procedures clearly.

Address student and parent concerns and resolve objections professionally.

Lead Management & Admission Conversion





Follow up with prospective students through the complete admission cycle.

Convert qualified leads into confirmed admissions through effective counselling and relationship management.

Maintain regular follow-ups with interested, undecided, and pending applicants.

Maintain accurate lead and admission information in the designated CRM/ERP system.

Track individual lead status, follow-up history, counselling outcomes, and conversion rates.

Achieve assigned monthly and session-wise admission targets.

Admission & Student Support

Guide students through the application, documentation, registration, and admission process.

Coordinate with academic, accounts, marketing, and administration teams for smooth admission processing.

Assist students and parents with course-related and admission-related queries.

Ensure timely completion of admission formalities.

Maintain professional communication with students throughout the admission journey.

Marketing & Outreach Support

Participate in school visits, career counselling programmes, seminars, education fairs, open houses, and admission campaigns.

Support marketing teams in lead generation and student outreach activities.

Participate in ATL/BTL promotional activities whenever required.

Develop relationships with students, parents, teachers, tutors, schools, and other education stakeholders.

Support institutional admission campaigns and promotional initiatives.

Reporting & Target Management

Prepare daily and weekly lead and admission reports.

Monitor counselling-to-admission conversion rates.

Maintain accurate admission MIS and CRM records.

Provide regular updates to the Admission Manager / Management.

Identify challenges in lead conversion and suggest practical solutions.

Work towards achieving both individual and team admission targets.

Who Should Apply?

Graduate in any discipline; Master's degree preferred.

5–7 years of experience in admissions, education sales, academic counselling, EdTech,



inside sales, or a similar student-facing role.

Candidates from educational institutions, EdTech companies, coaching institutes, training academies, or career counselling organizations will be preferred.

Freshers with exceptional communication and convincing abilities may also be considered.

Required Skills

Excellent verbal and written communication skills.

Strong counselling and interpersonal abilities.

Good persuasion and objection-handling skills.

Strong follow-up and relationship management abilities.

Target-oriented and result-driven approach.

Ability to communicate confidently with students and parents.

Basic knowledge of MS Office, Google Workspace, CRM/ERP systems, and digital communication platforms.

Ability to work under pressure and meet admission deadlines.

Skilled attitude with a positive and student-centric approach.

Key Performance Indicators (KPIs)

Achievement of monthly and annual admission targets.

Lead-to-admission conversion rate.

Counselling-to-admission conversion.

Follow-up efficiency.

Number of successful student enrolments.

Accuracy of CRM/ERP data.

Student and parent engagement.

Contribution to overall institutional admission growth.

Why Join Kingston Educational Institute?

Opportunity to work with a large multidisciplinary educational ecosystem.

Exposure to multiple academic disciplines including Engineering, Law, Management, Science, Polytechnic, Teacher Education, and School Education.

Opportunity to work with an institution having industry and academic associations with reputed organizations.

Professional growth opportunities in education sales, student counselling, admissions, and relationship management.

Dynamic and target-driven work environment.

- Opportunity to contribute directly to the growth of a growing educational institution.

If you are passionate about education, counselling, student engagement, and admissions, and enjoy working in a target-oriented environment, we would like to hear from you.

Kingston Educational Institute (KEI)

Barasat / Madhyamgram, West Bengal

? www.keical.edu.in

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📌 ADMISSION COUNSELLOR (Barasat)
🏢 Kingston Educational Institute
📍 Barasat