Key Responsibilities

Student Counseling & Admissions

- Connect with prospective students through outbound and inbound calls, emails, WhatsApp, and other communication channels.
- Understand students' educational background, career goals, and learning requirements.
- Counsel students regarding available courses, certifications, curriculum, career opportunities, and industry demand.
- Guide students through the admission process and resolve their queries effectively.
- Convert inquiries into admissions through professional counseling and relationship management.

Lead Management & Follow-up
- Manage and nurture leads generated through digital marketing campaigns, websites, social media platforms, referrals, seminars, and walk-ins.
- Maintain systematic follow-ups to improve lead-to-admission conversion rates.
- Record all interactions, lead status updates, and admission activities in the CRM system.
- Ensure timely follow-up and engagement throughout the student enrollment life-cycle.

Sales & Revenue Contribution
- Achieve individual and team admission targets on a monthly, quarterly, and annual basis.
- Promote ongoing offers, scholarships, discounts, and special programs to prospective students.
- Maximize student enrollments while maintaining high service and counseling standards.
- Contribute towards achieving organizational admission and revenue goals.

Coordination & Reporting
- Collaborate closely with the Marketing, Training, and Admissions teams to improve lead conversion strategies.
- Share market intelligence, student feedback, and competitor insights with management.




- Prepare and submit daily activity reports, counseling reports, and admission conversion reports.

Key Performance Indicators (KPIs)
- Number of student counseling sessions conducted.
- Lead-to-counseling conversion ratio.
- Counseling-to-admission conversion ratio.
- Monthly admission targets achieved.
- Revenue contribution through enrollments.
- Follow-up compliance and CRM data accuracy.
- Student satisfaction and counseling effectiveness.

Experience

- 6 months to 2 years of experience in Admissions Counseling, Academic Counseling, Inside Sales, Student Enrollment, Tele-Counseling, or Customer Engagement.
- Prior experience in Ed-Tech, Training Institutes, Educational Services, Skill Development, or Learning & Development organizations will be preferred.

Required Skills & Competencies

Communication Skills

- Excellent verbal communication skills in: English, Hindi, Bengali.
- Strong interpersonal, counseling, and presentation abilities.

Counseling & Sales Skills
- Student Counseling
- Admission Conversion
- Lead Generation & Lead Nurturing
- Inside Sales
- Relationship Management
- Objection Handling
- Negotiation & Persuasion
- Sales Funnel Management

Technical Skills

- Working knowledge of MS Excel, MS Word, Email Communication, and CRM software.
- Ability to maintain accurate records and reports.

Behavioral Competencies

- Student-centric approach.
- Excellent listening and problem-solving skills.
- Result-oriented and target-driven mindset.
- Positive attitude and self-motivation.
- Strong organizational and follow-up skills
- Ability to work effectively in a team setting.

📌 Academic Counsellor – Admissions & Inside Sales (Kol, 2yrs) (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata