18 Aug
|
NeuralGarage
|
Bengaluru
18 Aug
NeuralGarage
Bengaluru
We are looking for a hands-on Digital Marketing Manager to plan, execute and improve campaigns that acquire relevant users and build product demand. The role has primary ownership of paid advertising across performance channels. It also supports content marketing and social media management, so campaigns are backed by strong creative, transparent landing pages and a consistent brand presence. SEO and GEO knowledge are helpful, but SEO is not the primary ownership area. DRAMA should be a priority campaign narrative: the candidate should translate expression editing, emotion control, creative testing and reshoot avoidance into compelling audience-specific ads and content for creators, marketers, agencies and studios.
Planning And Research
The candidate will have responsibilities across the following functions:
Research target audiences, buying behaviour, competitors and channel trends.
Build monthly and quarterly plans covering objectives, budgets, channel mix and campaign forecasts.
Define audience, offer, messaging and landing-page hypotheses for DRAMA, Lip Sync and Dubbing.
Paid Advertising Execution
Set up and manage Google, Meta, YouTube, LinkedIn, Reddit or other relevant paid campaigns.
Own targeting, bidding, budgets, placements, retargeting, UTMs, pixels and conversion events.
Coordinate ad copy, videos, static creative and campaign landing pages with internal teams.
Monitoring And Reporting
Track traffic, impressions, clicks, CTR, CPC, CPM, conversions, CPA/CAC and ROAS.
Maintain clean dashboards and weekly/monthly reports with clear, actionable insights.
Validate GA4 GTM, platform pixels and source attribution; flag tracking or funnel issues quickly.
Optimisation And Experimentation
Run structured tests across creative, copy, audience, bidding, placements and landing pages.
Reallocate spend toward efficient campaigns and pause weak activity using clear decision rules.
Maintain an experiment log and turn campaign learning into repeatable playbooks.
Conte
📌 Digital Marketing Manager (Bengaluru)
🏢 NeuralGarage
📍 Bengaluru