Develop and implement marketing plans and strategies in line with the company's vision, brand image and international guidelines.
Liaison with external bodies including advertising agencies, Hotels ,venues etc., to effectively plan and execute various event and promotions, communication strategies, PR activities etc.
To provide briefs to agencies/ vendors/ designers and ensuring timely and quality delivery
Providing a mix of ATL/ BTL / Digital and Social Media as part of campaigns/ current product launches
Develop and execute a rolling twelve month marketing calendar of events & promotions in consultation with corporate marketing to increase quality footfall
Develop and track metrics and success criteria for all marketing programs and initiatives
Competition mapping and tracking
Digital Media (handling social platforms for brand awareness & engagement)
E-Commerce (tying up with relevant websites)
Provide strategic direction to communicate with both B2B & B2C audience