Role & Responsibilities:

- Plan and execute influencer marketing and PR campaigns aligned with brand and business objectives.
- Identify, shortlist, approach, and onboard relevant influencers, creators, bloggers, media professionals, and industry partners.
- Build and maintain strong relationships with influencers, PR agencies, journalists, media houses, and digital publications.
- Handle end-to-end influencer campaigns, including outreach, negotiation, briefing, content coordination, approvals, publishing, and reporting.
- Negotiate commercials, deliverables, timelines, usage rights, and collaboration terms with influencers and partners.
- Develop creative influencer campaign concepts, PR stories, pitches, press releases, and brand communication strategies.
- Coordinate influencer collaborations across Instagram, YouTube, LinkedIn, Facebook, X, and other relevant platforms.
- Manage barter, paid, affiliate, and long-term influencer collaborations based on campaign requirements.
- Track campaign performance using metrics such as reach, engagement, impressions, clicks, leads, conversions, and ROI.
- Create and maintain an organized database of influencers, creators, journalists, publications, and media contacts.
- Identify opportunities for brand mentions, interviews, features, guest articles, awards, events, podcasts, and media coverage.
- Work closely with social media, content, design, performance marketing, and business development teams.
- Monitor influencer and social media trends, competitor activities, viral content, and relevant PR opportunities.
- Prepare regular campaign reports, performance analysis, and recommendations for improving future campaigns.

Preferred Candidate Profile:

- Proven experience in Influencer Marketing, Public Relations, Creator Partnerships, Brand Marketing, or Digital PR.
- Previous experience with a digital marketing agency,



PR agency, influencer marketing agency, or brand marketing team is preferred.
- Solid network and understanding of influencers, content creators, bloggers, journalists, and digital media platforms.
- Hands-on experience managing end-to-end influencer campaigns from outreach to performance reporting.
- Excellent communication, negotiation, networking, and relationship-management skills.
- Strong understanding of major social platforms, particularly Instagram, YouTube, LinkedIn, Facebook, and X.
- Ability to identify the right influencers based on target audience, niche, engagement quality, content relevance, and campaign objectives.
- Experience negotiating influencer commercials and managing campaign budgets and deliverables.
- Good understanding of PR outreach, media pitching, press releases, brand positioning, and reputation management.
- Creative mindset with the ability to develop campaign ideas and collaboration opportunities.
- Strong organizational skills with the ability to manage multiple influencers, campaigns, deadlines, and stakeholders simultaneously.
- Candidates with an established influencer/media network and a portfolio of successful campaigns will be preferred.

Perks & Benefits:

- Competitive salary based on experience and skills.
- Performance-based incentives and growth opportunities.
- Opportunity to work on diverse influencer, PR, branding, and digital marketing campaigns.
- Exposure to leading influencers, creators, brands, media publications, and industry professionals.
- Opportunity to build and expand a strong professional network in the influencer and media industry.
- Creative and collaborative working environment.
- Continuous learning and professional development opportunities.
- Career growth opportunities in Influencer Marketing, PR, Brand Marketing, and Digital Marketing.
- Employee recognition and performance rewards.

📌 Influencer Marketing Manager (Noida)
🏢 Fluper
📍 Noida