FMCG Sales Coordinator

Job Title

Sales Coordinator FMCG / Food Industry

Department

Sales & Distribution

Experience

2–9 Years

Location

[Visakapatnam]

Job Type

Full time

Job Summary

We are looking for an experienced Sales Coordinator with exposure to the FMCG / Food Industry to coordinate between Sales, Production, Warehouse, Dispatch, Distribution, Accounts, and Distributors.

The candidate should be strong in sales coordination, order processing, production planning follow-up, distributor coordination, stock monitoring, dispatch planning, MIS reporting, and Excel.

Key Responsibilities

- Coordinate daily sales orders with Production, Warehouse, Dispatch, and Distribution teams.
- Consolidate SKU-wise sales requirements and communicate production requirements.
- Track production plan vs actual production and highlight shortages.
- Monitor finished-goods stock and product availability before confirming orders.
- Coordinate distributor and dealer orders from booking to final delivery.
- Prepare and follow up on daily dispatch plans.
- Coordinate vehicle availability, loading, dispatch, and delivery schedules.
- Track pending orders, delayed dispatches, shortages, and failed deliveries.
- Monitor primary and secondary sales.
- Prepare target vs achievement reports for sales teams and distributors.
- Maintain SKU-wise, territory-wise, distributor-wise, and salesperson-wise sales MIS.
- Coordinate FMCG trade schemes, pricing, discounts, sales returns, and claims.
- Monitor fast-moving, slow-moving, near-expiry, and out-of-stock products.
- Coordinate FIFO / FEFO stock movement,



especially for food products.
- Follow up with distributors regarding stock, orders, claims, and outstanding payments.
- Coordinate with Accounts regarding distributor credit limits and outstanding amounts.
- Support new product launches, promotional activities, and seasonal/festival demand planning.
- Highlight production, stock, dispatch, or distribution bottlenecks to management.
- Maintain accurate sales and distribution documentation.

Required Skills

- FMCG Sales Coordination
- Distributor Management
- Sales Order Processing
- Production Coordination
- Production Planning Follow-Up
- Dispatch Coordination
- Distribution Coordination
- Inventory / Stock Management
- Primary & Secondary Sales
- Sales MIS
- Target vs Achievement Analysis
- Distributor Stock Tracking
- Sales Forecasting
- Order Fulfilment
- Logistics Coordination
- Advanced / Intermediate Excel
- ERP / Sales Software

Excel Skills

Candidate should be comfortable with:

- VLOOKUP / XLOOKUP
- Pivot Tables
- SUMIF / SUMIFS
- COUNTIF / COUNTIFS
- IF Functions
- Filters and Sorting
- Basic Sales Dashboards
- Data Analysis

Candidate Profile

- Graduate in B.Com / BBA / B.Sc / BA / MBA or equivalent.
- 2–5 years of relevant experience.
- Prior experience in FMCG,



packaged foods, sweets, snacks, bakery, dairy, beverages, or consumer products preferred.
- Good understanding of distributor and retail sales operations.
- Strong numerical and analytical ability.
- Excellent follow-up and coordination skills.
- High attention to detail.
- Ability to work with multiple departments and manage daily deadlines.
- Good verbal and written communication skills.

Key Performance Areas

The candidate will be evaluated on:

- Order Processing Accuracy
- Production Coordination
- Order Fill Rate
- On-Time Dispatch
- On-Time Delivery
- Stock Availability
- Sales MIS Accuracy
- Target Tracking
- Distributor Service Levels
- Pending Order Closure
- Inventory Ageing
- Claim and Return Follow-Up

Preferred Industry

FMCG / Food & Beverages / Packaged Foods / Indian Sweets & Snacks / Bakery / Dairy / Retail Distribution

Key Skills for Naukri Search

Sales Coordinator, FMCG Sales, Sales Coordination, Distributor Management, Production Coordination, Dispatch Coordination, Distribution Management, Sales MIS, Primary Sales, Secondary Sales, Inventory Management, Order Processing, Logistics Coordination, Sales Support, Excel, ERP, Food Industry

Role Objective

Ensure smooth coordination of:

Sales Demand Production Stock Availability Dispatch Distribution Customer / Distributor Delivery

The ideal candidate should be proactive, process-driven, strong in follow-up, and capable of ensuring that sales commitments are supported by production and distribution readiness.

📌 Fmcg Executive (Visakhapatnam)
🏢 Rasapoorna Foods
📍 Visakhapatnam