Key Roles and Responsibilities

- Market Research & Competitive Analysis: conducting market research and competitor benchmarking to understand consumer needs, preferences and trends, and to identify target markets and positioning strategies.
- Product Positioning: defining the unique value proposition of the products/services and positioning them effectively to differentiate them from competitors.
- Marketing Strategy: developing comprehensive marketing plans and strategies to reach the target audience across international markets through channels such as digital marketing, advertising, PR, events and partnerships.
- Content Creation: creating compelling content such as product descriptions, sales collateral, website copy, blog posts and social media content to engage and educate the audience.
- Campaign Management: planning and executing marketing campaigns including support for product launches and commercial initiatives to generate leads, drive sales and increase brand awareness.
- Brand Management: ensuring consistency in messaging and branding across all channels to maintain a strong and recognisable brand identity.
- Marketing Communications: developing and implementing communication strategies to convey the brand's message across international markets through mediums such as email marketing, newsletters, press releases and presentations.




- Analytics and Reporting: monitoring and analysing campaign performance using metrics such as ROI, conversion rates and customer engagement to optimise future marketing efforts.
- Collaboration: working closely with external marketing agencies and cross-functional teams such as product development, sales and customer support to align marketing initiatives with overall business objectives.
- Strategic Projects: working closely with the Head of Corporate Development on high-priority strategic projects.
- Customer Relationship Management (CRM): utilising CRM systems to track customer interactions, manage leads and tailor marketing efforts based on customer behaviour and preferences.

Candidate Profile

The ideal candidate:

- Has a proven track record in marketing management in the Region, expertise on India and industrial/SMT/PCB landscapes is key
- Has a strong interest in industrial innovation, technology and AI
- Demonstrates an entrepreneurial mindset and willingness to learn
- Thrives in fast-paced, high-growth environments
- Has excellent written and spoken English
- Is proficient with the Microsoft Office suite and AI/LLM tools

This is a full-time position offering significant learning opportunities and a compelling growth trajectory.

📌 Marketing Specialist For India and APAC (Bengaluru)
🏢 DelvitechAI Vision Systems India.
📍 Bengaluru