About Veritos Infosolutions Pvt. Ltd.

Veritos Infosolutions Pvt. Ltd. is a 16-year-old IT organization specializing in Software Development, Mobile Applications, E-Governance, ERP, Digitization, Automation, and Digital Transformation.

Veritos is currently collaborating with State Government departments across 17 states in India, helping organizations digitize their day-to-day functionality and improve service delivery through technology.

As Veritos continues to expand its Pan-India presence, we are looking for a Brand & Marketing Executive who can independently take ownership of the Veritos brand and drive its marketing initiatives.

About the Role

This is an ownership-driven Brand & Marketing role.

Management will define the business objective, and the candidate will be responsible for developing the strategy, marketing plan, content calendar, execution approach, and performance measurement required to achieve that objective.

The candidate should be capable of working independently across strategy, planning, content creation, execution and reporting.

We are specifically looking for someone who is hands-on with content creation and does not depend on a Content Writer or Designer for routine marketing activities.

Key ResponsibilitiesBrand Management & Strategy

- Own and strengthen the Veritos brand across digital and relevant offline platforms.
- Understand the company's services, solutions, target audiences, industries and business objectives.
- Develop brand positioning, messaging and communication strategies.
- Convert management objectives into actionable marketing strategies and plans.
- Prepare weekly, monthly and campaign-wise marketing calendars.
- Maintain consistency in brand voice, messaging and visual communication.
- Identify opportunities to increase Veritos' visibility and credibility in the IT and technology sector.

Content Strategy & Creation

- Independently create content for LinkedIn, social media, websites, blogs, email campaigns, brochures, case studies, success stories and other marketing requirements.
- Develop content around Software Development, Mobile Applications, E-Governance, ERP, AI, Digitization, Automation and Digital Transformation.
- Convert technical information into simple, clear and engaging business-oriented content.
- Develop thought-leadership content and industry-focused communication.
- Create content calendars and ensure timely execution.
- Use AI tools for research, ideation,



content creation and productivity.
- Create basic marketing creatives using Canva or similar tools.

Social Media & LinkedIn

- Manage and strengthen Veritos' LinkedIn and social media presence.
- Plan platform-specific content strategies.
- Publish and manage regular content.
- Promote company achievements, projects, Government engagements, events, AI initiatives, milestones and thought leadership.
- Monitor reach, engagement, audience growth and content performance.
- Identify opportunities to improve organic visibility and engagement.

Website & SEO

- Manage and update website content.
- Develop SEO-friendly website content and blogs.
- Conduct basic keyword and competitor research.
- Coordinate website content updates with the technical team.
- Monitor website performance using Google Analytics and Google Search Console.
- Identify opportunities to improve organic visibility and website engagement.

Marketing Campaigns

- Plan and execute marketing campaigns based on business objectives.
- Develop campaign concepts, messaging, content, timelines and execution plans.
- Support campaigns for products, solutions, events, exhibitions, AI initiatives and specific industries.
- Measure campaign performance and recommend improvements.

B2B & IT Marketing

- Develop an understanding of the IT services and software industry.
- Create marketing communication for Government departments, PSUs, enterprises, institutions and technology decision-makers.
- Understand Veritos' solutions and communicate their business value effectively.
- Work closely with Business Development teams to understand market requirements and support business objectives.

Market & Competitor Research

- Research competitors and their digital presence, positioning, content and campaigns.
- Monitor industry trends and emerging marketing opportunities.
- Research target industries, audiences and market segments.
- Provide actionable insights and recommendations to management.

Analytics & Reporting

- Track marketing performance and relevant KPIs.




- Monitor website traffic, organic growth, social media engagement, audience growth, content performance and campaign results.
- Prepare weekly and monthly marketing reports.
- Analyze results and recommend corrective actions and improvements.

Required Skills

- Brand Marketing / Brand Management
- Digital Marketing
- Content Strategy
- Content Writing
- Social Media Marketing
- LinkedIn Marketing
- Basic SEO
- Campaign Planning
- Market & Competitor Research
- Marketing Analytics
- Canva or similar design tools
- AI tools for marketing and content creation
- Excellent English communication and writing skills

Preferred Skills

- B2B / IT / Software / SaaS Marketing experience
- WordPress
- Google Analytics / GA4
- Google Search Console
- Google Ads / Meta Ads
- Email Marketing
- Marketing Automation
- Experience marketing technology products or services

Candidate Profile

We are looking for a candidate who:

- Thinks independently and takes ownership.
- Can convert a business objective into a marketing strategy.
- Is comfortable working without constant supervision.
- Has solid written and verbal communication skills.
- Can understand technology and simplify complex technical information.
- Has strong content creation and storytelling abilities.
- Can independently create routine marketing content and creatives.
- Is comfortable using AI tools for marketing productivity.
- Has a strong sense of branding and presentation.
- Can plan, execute, measure and improve marketing initiatives.

Experience & Qualification

- Bachelor's degree in Marketing, Mass Communication, Business, Management or a related field.
- 2–4 years of relevant experience in Brand Marketing, Digital Marketing, Content Marketing or B2B Marketing.
- Candidates with strong hands-on experience and a demonstrable portfolio may also be considered.

Why Join Veritos?

- Chance to own and shape the Veritos brand
- Direct interaction with leadership
- Exposure to Software, AI, E-Governance, Mobile Applications and Digital Transformation
- Opportunity to work on Government and Enterprise projects
- Opportunity to contribute to the growth of a 16-year-old IT organization
- 5 Days Working
- Growth-oriented work environment
- Opportunity for long-term growth opportunities

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Brand and Marketing Executive (India)
🏢 Veritos Infosolutions
📍 India