Sales Officer (Field Sales)

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Department: Sales & Distribution

Location: Mumbai, Navi Mumbai & Thane

Reporting To: Area Sales Manager

Positions Open: 7

FMCG brand rooted in Indian heritage, offering beverages made from time-tested

ingredients.

Role Purpose

As a Sales Officer, you will be responsible for expanding BAAYO's retail presence across

your assigned territory while driving repeat business from existing customers.

Your success will be measured not just by sales numbers, but by your ability to build lasting

retailer relationships, improve product visibility, educate customers, and become the face of

BAAYO in the market.

Key Responsibilities

1. Expand Retail Distribution

● Acquire recent retail stores, cafés and restaurants within the assigned territory.

● Build BAAYO's presence in premium retail outlets.

2. Drive Sales Growth

● Achieve monthly sales and billing targets.

● Generate repeat orders from existing retailers.

● Increase order frequency and average order value.

● Maintain healthy secondary sales in assigned outlets.

3. Retail Execution & Merchandising

● Ensure excellent shelf visibility.

● Install and maintain POSM.

● Execute merchandising standards.

● Ensure products are properly displayed and easily discoverable.

● Monitor stock levels, stock freshness and minimize out-of-stock situations

4. Build Strong Customer Relationships

● Develop long-term relationships with retailers and restaurant owners.

● Educate customers about BAAYO products.

● Resolve retailer concerns promptly.

● Ensure high retailer satisfaction leading to repeat business.

5. Market Intelligence

● Track competitor activities.

● Report pricing, promotions and new product launches.

● Share consumer feedback with the management team.





● Identify emerging opportunities in the market.

6. Daily Sales Operations

● Execute daily beat plans.

● Conduct market visits.

● Cold call prospective customers.

● Book orders.

● Follow up on collections wherever applicable.

● Submit daily sales reports.

● Coordinate with the Area Sales Manager on market updates.

Key Performance Indicators (KPIs)

Success in this role will be measured on:

● New retail outlets onboarded

● Productive calls per day

● Orders booked per day

● Monthly billing achievement

● Numeric Distribution

● Secondary Sales

● Repeat Purchase %

● Strike Rate

● Retail store retention %

● Beat Adherence

● Merchandising Compliance

Desired Candidate Profile

Education

● Graduate

Experience

● 1–3 years of FMCG sales experience preferred

● Beverage industry experience will be an advantage

● Experience in General Trade (GT) and MT preferred

● Freshers with strong communication skills and a passion for sales are encouraged to

apply

Language Proficiency

● Speak - Hindi (Must) , Marathi and Gujrati ( Desirable)

● Write - English (Must)

● Read - Hindi, English ( Must)

Skills & Competencies

We are looking for candidates who possess:

● Good communication skills

● Excellent relationship-building ability

● Negotiation and persuasion skills

● High energy and willingness to work in the field

● Self-discipline and ownership

● Strong execution mindset

● Basic smartphone proficiency

● Ability to maintain accurate sales reports

Working Conditions

● Six-day work week

● Daily reporting: 9:30 AM

● Market working hours: 10:00 AM – 5:00 PM

● Extensive field travel across assigned territory

Travel Requirements

● Own two-wheeler is mandatory

● Valid driving licence is mandatory

Pay: ₹9,944.90 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Sales Officer- FMCG Industry (India)
🏢 Bizelite Hr
📍 India