About EarlySalary:
EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lender in the country. EarlySalary is a series C funded start-up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a explicit focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on build Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers. Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry. Job Title: Customer Retention & Marketing Communications Expert Experience:



2-4 years Job location: Pune Core Responsibilities:
• Help create a cross-sell strategy for the existing customers and also establishing
better connect with customers impacting customer loyalty, brand recall etc.
• A complete ownership mindset- work in a dynamic environment & deliver with a
complete 'go-getter' attitude
• Working on omni-channel remarketing tools
• Understanding product offering & find the right product fit for customers
• Designing communication strategy for cross-sell & reducing churn
• Collaborating with brand & creative team to own creative strategy
Preference and Experience:
• Analytical bent of mind
• Extremely good written communication skills
• Understanding of digital marketing & remarketing platforms
• Proficiency in analyzing campaign & customer data
• Good decision making skills
• Experimental bent of mind
• Worked on customer engagement marketing tools
• Experienced in writing customer communications
• Worked on customer journeys on mobile apps
• Experience in digital marketing, startup, fintech, strategy with focus on analytics
and customer communications Academic qualifications :
• Graduate / MBA

📌 Customer Retention & Marketing Communications Manager (Pune)
🏢 EarlySalary
📍 Pune