Role: Senior Associate - Social Intelligence & Content Strategy Location: Chennai, India Role Overview We are looking for a highly analytical, curious, and creative social media professional to support Cognizant's global social media team. This role will focus on three core areas: social intelligence, analytics, and content strategy. The ideal candidate is someone who can identify trends, make sense of performance data, uncover actionable insights, and translate those insights into compelling social content and campaign recommendations. This is not a publishing or community management role. It is an insight-led role focused on helping the team make smarter content, channel, and audience decisions. Key Responsibilities Social Intelligence & Listening Monitor social conversations, trends, industry developments, competitors, and key partner activity. Identify emerging opportunities, audience interests, and potential reputational risks. Track cultural, technology and business trends relevant to Cognizant and its brand priorities. Develop regular insight reports and recommendations for internal stakeholders. Surface timely content opportunities rooted in social and market intelligence. Analytics & Reporting Own weekly, monthly, and quarterly social media reporting. Analyze channel, content, and campaign performance across key social platforms. Identify audience, engagement, and content performance trends. Translate data into actionable recommendations that improve content effectiveness and audience growth. Support business reviews, executive updates, and quarterly reporting. Content Strategy Use data, social insights, and audience trends to recommend content themes,



campaigns, and editorial opportunities. Develop organic social campaign ideas aligned to business and brand priorities. Support content planning, editorial calendars, and storytelling frameworks. Partner with stakeholders across communications, marketing, and business teams to identify story opportunities. Help shape content strategies for corporate social, executive voice, employee advocacy, and strategic initiatives. Qualifications Required 7 years of experience in social media, digital marketing, communications, content strategy, or a related field. Strong analytical skills with experience interpreting social media performance data. Experience with social listening and analytics tools such as Sprinklr, Brandwatch, Sprout Social, Meltwater or similar platforms. Strong writing, storytelling, and presentation skills. Experience creating performance reports and insight-driven recommendations. Ability to connect data and trends to content opportunities. Strong stakeholder management and project management skills. Preferred Experience supporting B2B, technology or professional services brands. Experience managing social listening and competitive intelligence programs. Experience developing content strategies and organic social campaigns. Familiarity with Canva and social content development. Ideal Candidate We're looking for someone who is: Naturally curious and plugged into what's happening across social media. Robust with data but equally comfortable thinking creatively. Able to connect insights to action. Proactive, independent, and strategic. Passionate about technology, media, culture, and storytelling.

📌 Social Intelligence & Content Strategy - SA Level (Chennai)
🏢 People First Consultants
📍 Chennai