Job Description

Responsibilities:-

Influencer Strategy & Program Building

- Own Instamart's influencer marketing strategy and roadmap end-to-end.
- Build a differentiated creator ecosystem across macro, micro, emerging and regional creators.
- Identify new creator formats, platforms, trends and cultural opportunities before they become mainstream.
- Develop always-on and campaign-led influencer programs across Instamart's marketing priorities.
- Build the systems, processes and agency ecosystem required to operate influencer marketing at scale.

Campaign Execution

- Lead multiple influencer campaigns simultaneously — from brief and creator selection through execution and reporting.
- Work closely with creators and agencies to develop content that feels native to the creator while delivering against the brand objective.
- Own creator shortlisting, commercials, negotiations, content development, approvals and campaign delivery.
- Maintain high standards of execution despite fast timelines and multiple moving pieces.

Measurement & Effectiveness

- Build a strong measurement framework for influencer marketing.
- Track and report metrics including reach, views, engagement, CPV/CPE,



creator effectiveness and other relevant business and brand outcomes.
- Use data to continuously improve creator selection, content, investment allocation and campaign performance.
- Build benchmarks and learnings across creators, formats, platforms and campaigns.

Agency & Creator Ecosystem

- Develop strong relationships across India's influencer and creator ecosystem.
- Manage and challenge influencer agencies to deliver better thinking, talent and execution.
- Build direct relationships with high-potential creators and identify emerging talent early.
- Develop a solid understanding of creator commercials and negotiate effectively.

Stakeholder Management

- Partner with brand, category, social, media, business and other cross-functional teams.
- Manage multiple senior stakeholders while protecting the quality and effectiveness of the influencer charter.
- Be comfortable challenging a brief, defending a recommendation and pushing back when required.
- Manage and develop the junior team member supporting the charter.

📌 Manager- Brand Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru