Job DescriptionKey Responsibilities:
n• Campaign Planning & Execution:
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- Plan, execute, and optimize Google Search campaigns focused on lead generationn
- Manage and scale App Campaigns (UAC) for installs and in-app conversionsn
- Conduct in-depth keyword research, audience segmentation, and competitor analysisn

n• Performance Optimization:
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- Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion ratesn
- Implement A/B testing strategies across ad copies, creatives, landing pages, and targetingn
- Identify performance gaps and implement data-driven improvementsn

n• Tracking & Analytics:
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- Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyern
- Ensure accurate conversion tracking, attribution modeling, and funnel analysisn
- Build dashboards and generate regular performance reports with actionable insightsn

n• Collaboration & Strategy:
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- Work closely with design, product, and content teams to improve creatives and landing page performancen




- Align with business and sales teams to ensure high-quality lead generation and conversion outcomesn
- Stay updated with the latest trends, tools, and best practices in performance marketingn

nRequirements:
n• Experience:
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- Minimum 2 years of experience in performance/digital marketingn
- Proven experience in Google Search campaigns (lead generation)n
- Hands-on experience with App Campaigns (UAC) for installs and conversionsn
- Track record of optimizing campaigns for CPL, CPA, and ROIn

n• Skills:
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- Proficiency in Google Ads (Search + App Campaigns)n
- Robust understanding of keyword research, targeting, and bidding strategiesn
- Experience with Google Analytics, GTM, Firebase/Appsflyern
- Ability to analyze data and optimize campaign performancen
- Basic understanding of A/B testing and conversion trackingn

n• Education:
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- Bachelor's degree in Marketing, Busine

📌 Performance Marketing (Haryana)
🏢 Vetic
📍 Haryana