19 Aug
|
Scatter
|
New Delhi
Head - Creative Strategy
Location: Delhi
Experience: 8-12 years
Reports to: CEO
CTC: 25L-30L
The role
Scatter is looking for a senior creative strategy leader whose instincts have been built in social and digital. You should be able to turn business problems, audience and cultural understanding, and platform behaviour into sharp social strategy, creative direction, campaign ideas and content thinking.
This is not a traditional brand-planning role. We are looking for someone who can lead the thinking on large social businesses, front-end senior client conversations, work closely with Creative and Client Servicing, and help build a robust strategy team around them.
The role spans three important areas of Scatter's business: strategic leadership on existing clients, growth within those clients, and new-business pitches.
What you will own
1. Social-first strategy
Take business and marketing problems and find the underlying social and communication opportunity. You should be comfortable working across audience and cultural insight, category understanding, platform behaviour,
content strategy and strategic narratives. The expected output is a clear point of view on the role a brand should play in people's feeds, conversations, and culture, and on what makes its work distinctive.
2. Creative strategy and direction
Turn insights and strategic direction into creative territories, campaign ideas and content systems. Work closely with Copy, Design, Video, and other creative specialists to shape what we should make, why people should care, and how the idea should come alive across social channels. You will not be expected to write every line or art-direct every execution, but you will be expected to participate actively in ideation and have a strong creative point of view.
3. Senior strategic ownership of key accounts
Be the senior strategic voice on some of Scatter's largest social businesses. Lead client meetings, interrogate briefs, present and defend recommendations, iden
📌 Head - Creative Strategy (New Delhi)
🏢 Scatter
📍 New Delhi