About the Company

This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability. You will drive GTM, growth, and brand strategy. You will work cross-functionally with growth, supply, and finance teams to deliver outcomes. You are expected to operate like a CEO for the brand.

About the Role

This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability You will drive GTM, growth, and brand strategy You will work cross-functionally with growth, supply, and finance teams to deliver outcomes You are expected to operate like a CEO for the brand.

Responsibilities

P&L; Ownership & AOP Planning:
Own the annual operating plan (AOP) for the brand
Drive revenue, gross margins, and contribution margins (CM1, CM2)
Build and manage monthly phasing (seasonality, spikes, events)
Ensure clear path to P&L; breakeven and profitability

Growth & Revenue Strategy:
Define and execute GTM strategy across D2C (website)
Marketplaces (Amazon, Flipkart, etc.)




Quick-commerce (Blink it, Zepto, etc.) and offline clinics and experience centers
Align with growth teams on: CAC, AOV, retention, and conversion levers
Identify and execute spike opportunities (festive, sale events, launches)

Cross-functional Leadership Work:
Work closely with Growth (performance marketing, CRM)
Marketplace teams (events, scaling)
Supply chain (inventory, availability)
Finance (costs, margins, forecasting)
Drive alignment and ensure execution against targets

Brand & Category Building:
Own brand positioning and category strategy
Identify consumer insights and translate into:
Product direction
Campaigns
Pricing and assortment decisions

Execution & Operating Cadence:
Set weekly and monthly targets
Track performance vs plan and course-correct quickly
Build operating rigor across Revenue tracking
Cost management
Inventory planning

What Success Looks Like

Transparent, executable AOP wi

📌 C & Growth Head (Mumbai)
🏢 QI Spine
📍 Mumbai