19 Aug
|
The Social Continent
|
Pune
19 Aug
The Social Continent
Pune
Head of Growth — Social Continent
Location: Pune
Experience: 5–10+ years
Employment Type: Full-time
Department: Growth
Compensation: Competitive fixed salary + performance-based incentives / ESOPs
About SoCon
SoCon is an outcome-focused technology education company helping software engineers transition into high-paying roles at top technology companies.
We focus on DSA, System Design, AI/ML interview preparation, and career acceleration, with a robust emphasis on practical interview preparation and outcomes.
We are looking for a highly entrepreneurial Head of Growth who can build and scale our growth engine from its current stage to the next level.
This is not a traditional marketing role.
You will be responsible for building a predictable, scalable revenue-generation machine.
The Role
As the Head of Growth, you will own the complete growth funnel:
Traffic → Acquisition → Lead Generation → Webinar/Workshop → Lead Qualification → Sales → Enrollment → Retention → Referrals
You will work closely with the Founder, Marketing, Sales, Content,
and Product teams to identify growth opportunities and turn them into measurable revenue.
The ideal candidate is someone who thinks in terms of:
CAC → Conversion → Revenue → LTV → ROI → Scale
rather than simply impressions, followers, or engagement.
Key Responsibilities1. Own the Growth Number
Own monthly and quarterly growth/revenue targets.
Build the overall growth strategy for Socon Academy.
Identify the biggest bottlenecks in the funnel and prioritize high-impact experiments.
Create predictable and scalable acquisition channels.
Build systems that allow the company to grow without proportionally increasing costs.
2. Performance Marketing
Own and optimize paid acquisition across channels such as:
Meta Ads
Google Ads
YouTube
LinkedIn
Other emerging acquisition channels
You will be responsible for:
CAC
CPL
Cost per qualified lead
Webinar registration cost
Webinar attendance rate
Lead-to-sale conversion
ROAS
Revenue generated per cam
📌 Head of Growth (Pune)
🏢 The Social Continent
📍 Pune