Location: Bhopal, Madhya Pradesh
Experience: 2–5 Years
CTC: Up to ₹8 LPA
Work Mode: Work from Office
Employment Type: Full time

We are looking for a Digital Marketing Specialist – Performance Marketing to manage and optimize paid acquisition campaigns for our SaaS products. The role requires hands-on expertise in Meta Ads, lead generation, campaign optimization, creative testing, and performance analytics.

KEY RESPONSIBITIES -
Plan, execute, monitor, and optimize Meta/Facebook Ads campaigns.
Develop paid acquisition strategies for lead generation and customer acquisition.
Manage audience targeting, retargeting, campaign budgets, and ad placements.
Monitor and optimize CTR, CPC, CPL, CPA, CAC, ROAS, and Conversion Rate.




Conduct A/B testing across audiences, creatives, ad copies, hooks, and campaign structures.
Develop performance-focused ad concepts, copies, hooks, and creative briefs.
Collaborate with creative teams to develop and scale UGC-style and performance-oriented creatives.

REQUIRED EXPERIENCE -

2–5 years of hands-on experience in Performance Marketing/Paid Advertising.
Strong expertise in Meta Ads Manager.
Experience with performance-focused and UGC-style advertising creatives.
Familiarity with AI-powered marketing and content creation tools.

📌 Performance Marketing (Bhopal)
🏢 Magnet Brains Software Tech.
📍 Bhopal