Role - Head - Marketing (Dr. CIPY)
Location - Pune

Job Description -

Advertising & Sales Promotion Management
a) Trade Marketing
Scheme development, execution & monitoring
PCC planning & execution
b) Events marketing & Training
Execute events as per annual BTL plan
Conduct DCPD & DCPA training & engagement meets
c) Mix Improvement
Work with business teams to drive mix improvement to deliver UVG growth
d) Sampling
Develop and execute sampling protocol
e) Business co-ordination
Work with PPS team to drive specifications to deliver business objectives
Assist VP (Sales & marketing) to monitor PPS leads & track progress
2.Marketing collateral management (working closely with CMG)
a) Collaterals
Work with CMG to create all relevant collaterals
Keep all marketing materials up to date & share updated content for collateral development
b) Website management
Work with CMG to keep all website content up to date
c) Technical information/ Proposition management
Work with R&D; to create & update all TDS, BOQ, method statements




Work with R&D; to create standardized THD & update regularly
Develop & update proposition & positioning statements for all core products
d) Design catalogue management
Work with Design manager to create and update design catalogues
Work with design manager to develop commercial flooring portfolio
e) Social media management (working with CMG)
Work with CMG to Develop and execute social media content
Create testimonials from clients
Create case study repository of successful projects
3.Innovation management (working closely with CMG)
a) Pi2M management
Work with segment heads to identify product gaps/ improvement areas
Work with R&D; team to develop & qualify NPD/ PI/ Cost reduction projects
b) PUL/ YP performance
Drive PUL/ YP performance as per plan

Qualifications & Experience
Bachelor's degree & post-graduation in Marketing from reputed institute.
10-12 years' experience in Trade Marketing
Candidates from Construction Chemicals, Building Materials, Paints,

📌 Head of Marketing (India)
🏢 Pidilite Industries
📍 India