Company Description Bon La Vie is a premium retail brand offering a curated range of toys, collectibles, gifts, lifestyle accessories, stationery, drinkware, games, and licensed merchandise. The brand focuses on bringing global trends, distinctive designs, and high-quality products together in one accessible destination. With a solid emphasis on creativity, innovation, and customer satisfaction, Bon La Vie aims to create memorable shopping experiences for families, collectors, and gift seekers. The flagship store is located at Phoenix Citadel Mall in Indore, supported by an online presence at bonlavie.com. Team members join a growing retail environment that values fresh ideas and customer-centric thinking.

Job Title: Performance Marketing Manager (D2C Growth)
Location: Indore (Hybrid/Remote possible)
Reports to: Founder / Growth Head
Industry: D2C Retail (Toys, Kids Products, Collectibles)

Role Overview
We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie’s online revenue growth through paid advertising.




This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.
This is a revenue-linked role — performance matters.

Key Responsibilities
1️⃣ Paid Advertising Strategy & Execution
Plan and execute Meta Ads (Facebook & Instagram)
Manage Google Ads (Search, Shopping, Display, YouTube)
Structure cold, warm, and retargeting campaigns
Scale winning campaigns profitably
Test new audiences, creatives, and funnels

2️⃣ Revenue & ROAS Ownership
Own CAC (Customer Acquisition Cost)
Maintain target ROAS benchmarks
Monitor daily ad performance
Control budget allocation
Scale profitable ad sets

3️⃣ Funnel Optimization
Improve landing page performance
Work with Website Manager for CRO
Optimize checkout journey
Reduce cart abandonment
Improve AOV via bundles & upsells

4️⃣ Creative Testing Strategy
Work closely with content team
Identify winning hooks &

📌 Performance Specialist (Indore)
🏢 Bon La Vie
📍 Indore