Mission Brief: Lead the Function That Turns Stores Into Phygital Experiences

We are looking for a visionary leader to own Visual Merchandising across 2,000+ Lenskart and Owndays stores globally — and to redefine what VM means for an eyewear brand moving at Lenskart's scale. This isn't about arranging shelves — it's about building and leading the function that designs “Phygital”(Physical + Digital) experiences that convert visitors into buyers.

Your mandate is to prove the value of our products through storytelling customers can touch, and to build the team and standards that make it happen everywhere, every time. How do you make someone feel the lightness of Air eyeglasses without weighing them? How do you make the magic of Lenskart Switch click in ten seconds flat? You will set the VM vision, build the prototypes and playbooks, and lead the team that scales the ones that work across the world's largest eyewear retail network.

This is a hands-on leadership role. Your work — and your team's — sits at the intersection of stores, product, design, and data.

Core Mandate:



Leading Visual Merchandising as a Growth Function

1. VM Strategy & Conversion-Centric Design
VM Vision & Standards: Own the visual merchandising strategy and set the standards for in-store prototypes and interactive experiences that solve customer friction and dramatize product USPs — durability tests, weight comparisons, fit and function demonstrations.

Feature-to-Interaction Translation: Direct how product features — lightweight frames, Switch glasses, lens technology, pricing clarity — get translated into physical interactions, not posters.

Funnel Thinking: Instil a culture across the VM team that sees every display as a conversion funnel, not a fixture — diagnosing where customers hesitate and designing the moment that resolves it.

2. Digital VM Integration & the Phygital Journey
Smart Retail Tech: Own the strategy for smart mirrors, digital signage, and interactive screens to create a seaml

📌 Head of Visual Merchandising (Gurugram)
🏢 Lenskart.com
📍 Gurugram