1. Develop and execute digital marketing strategies for trueAdviso.
2. Drive user acquisition, registrations, wallet recharges and consultations.
3. Plan and manage Google Ads, Meta Ads and other paid campaigns.
4. Develop campaigns for Astrology, Doctor and Lawyer categories.
5. Create and manage Instagram, Facebook, LinkedIn and other social media campaigns.
6. Identify the right audience and create effective marketing funnels.
7. Work on SEO, keyword research and organic traffic growth.
8. Plan promotional campaigns, offers, referral campaigns and seasonal campaigns.
9. Track campaign performance, CAC, CTR, CPC, conversions and ROI.
10. Analyse user behaviour and continuously optimise campaigns.
11. Coordinate with the content/design team for creatives, videos, landing pages and ad copies.
12. Explore influencer marketing, affiliate marketing and other growth channels.
13. Research competitors and identify recent opportunities for customer acquisition.
14.Prepare regular performance reports and growth insights.

📌 Digital Marketing Specialist (India)
🏢 trueAdviso
📍 India