Social Media Lead — LinkedIn & Community
Role type: Full-time
Experience: 6–10 years
Joining: Immediate or 1 month
About the role
We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-adjacent communication, know how US clinical and enterprise audiences think, and have a track record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-end and be the connective tissue between our brand, our customers, and the broader healthtech conversation.
Key responsibilities
Own and execute the LinkedIn content calendar — thought leadership posts, carousels, polls, newsletters, and executive ghostwriting for C-suite voices
Drive community engagement: respond to comments, spark conversations, identify and engage with relevant healthtech influencers, clinicians, and decision-makers
Develop B2B content strategies that generate inbound pipeline awareness, not just vanity metrics — focus on MQL-friendly content
Translate dense product and clinical content into digestible narratives for US healthcare buyers (health systems, payers, digital health operators)
Run LinkedIn campaigns (organic + paid boosting) with explicit KPIs around impressions, follower growth, engagement rate, and click-throughs
Monitor competitor activity, trending healthtech conversations, and regulatory news to jump on timely content moments
Collaborate with product, design and growth teams to surface customer stories, case studies, and data-backed proof points and run campaigns
Build and maintain a brand voice guide tailored for US B2B audiences in healthcare — compliant, credible, and human
Manage LinkedIn analytics dashboards and report weekly on performance, with clear takeaways and next-step recommendations
Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech conversations, YouTube Shorts) as growth op
📌 Social Media Lead (Noida)
🏢 Doceree
📍 Noida