Company Description quipp is an end-to-end digital marketing and communications agency focused on delivering performance-driven strategies for its clients. The agency specializes in creating measurable, results-oriented campaigns across digital channels. Team members collaborate closely with brands to optimize their marketing investments and drive growth. quipp offers a dynamic workplace where data, creativity, and innovation are central to everyday work. Professionals joining quipp can expect exposure to diverse industries and cutting-edge marketing practices.
About the Role
quipp is looking for a Performance Marketing Manager with 3–5 years of agency experience to plan, execute, optimize, and scale paid media campaigns across multiple brands and industries.
You'll work closely with our strategy, creative, content, design, and client servicing teams to deliver measurable growth through data-driven marketing.
Key Responsibilities
• Plan, execute, optimize, and scale campaigns across Meta Ads, Google Ads (Search, Display, YouTube & Performance Max), and LinkedIn Ads.
• Build full-funnel strategies for lead generation, e-commerce, conversions, website traffic, remarketing, and brand awareness.
• Monitor and optimize campaign performance using key metrics such as ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate, and Revenue.
• Conduct A/B testing across audiences, creatives, copy, landing pages, CTAs, bidding strategies, and campaign structures.
• Perform audience research, keyword research, competitor analysis, media planning, budget allocation, and campaign forecasting.
• Set up and manage GA4, Google Tag Manager (GTM), Meta Pixel, Meta Conversion API (CAPI), Google Conversion Tracking, LinkedIn Insight Tag, and UTM tracking.
• Prepare monthly performance reports with actionable insights and recommendations for clients.
• Collaborate with creative, content, and strategy teams by providing clear campaign briefs and optimization recommendations.
• Present campai
📌 Performance Marketing Executive (Mumbai)
🏢 quipp
📍 Mumbai