Company Description Texila American University Consortium (TAU-C), based in India, is the holding company for a group of international educational institutions, including Texila American University Guyana, Texila American University Zambia, and Texila e-Learning. The consortium delivers a range of academic and professional programs to a diverse body of more than 4,000 students from over 70 countries. TAU-C focuses on high-quality, globally oriented education that prepares learners for careers in healthcare, science, business, and other professional fields. Team members at TAU-C work in a multi-cultural environment and contribute to the growth of international campuses and online education initiatives.

Role Description This full-time, in office Senior Digital Marketing Manager role is based in Coimbatore and is responsible for leading digital marketing initiatives across the consortium’s institutions and programs. The role involves developing and executing comprehensive digital marketing strategies, including campaigns to build brand awareness and drive student inquiries and applications.



Day-to-day tasks include managing social media channels, overseeing performance marketing activities, optimizing lead generation funnels, and monitoring web analytics to improve campaign effectiveness. The Senior Digital Marketing Manager will collaborate with academic and admissions teams to align marketing efforts with enrollment goals, supervise external agencies or internal team members, manage budgets, and present regular performance reports to leadership.

Key Responsibility
Digital Marketing Strategies
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan and manage integrated campaigns across Search, Display, Social Media, Video, Email, and Affiliate channels.
Build brand awareness while driving qualified lead generation and revenue growth.
Monitor market trends, competitor activities, and emerging digital technologies.
Performa

📌 Senior Digital Marketing Manager (Coimbatore)
🏢 Texila American University Consortium
📍 Coimbatore