Key Responsibilities
Design & Execution
● Create a wide range of design assets including banners, emailers, brochures, GIFs,
social media creatives, logos, iconography, typography, and presentation layouts
● Design performance marketing assets for display campaigns and partner websites
● Create web and app banners to enhance user experience and maintain brand
consistency

Concepting & Campaign Support
● Conceptualize and ideate creative routes for campaigns aligned with Vedantu’s brand
design language
● Translate campaign briefs into strong visual systems that can scale across multiple
formats and platforms Collaboration & Stakeholder Management
● Collaborate with content creators, motion designers, video teams, and media producers
to build cohesive brand assets
● Coordinate with internal and external stakeholders to ensure design requirements are
met effectively

Quality & Workflow
● Maintain asset quality control, manage packaging, and ensure timely delivery of design
materials
● Support smooth handoffs by following processes for naming, organizing, and storing
assets





Trend Awareness & Tool Adoption (Including AI)
● Research industry trends and implement best practices in visual design and art direction
● Explore and adopt AI-assisted workflows where appropriate (e.g., faster iterations,
layout exploration, background extensions, image enhancement, mockups, asset
variations, copy-assisted design support), while ensuring brand safety and quality
standards
● Stay updated with emerging AI tools and design workflows to improve efficiency and
elevate creative output

Key KRAs
● Timely delivery of design assets as per campaign and business timelines
● Consistent quality and brand alignment across all outputs
● Strong creative contribution to campaign ideation and design systems
● Effective use of modern design workflows (including AI-assisted iteration) to improve
speed and execution quality
● High responsiveness to feedback and robust cross-functional collaboration
●

📌 Senior Graphic Designer (Bengaluru)
🏢 Vedantu
📍 Bengaluru