19 Aug
|
Visionary services
|
Pune
19 Aug
Visionary services
Pune
Senior Social Media Analyst – Job Description
Position: Senior Social Media Analyst
Experience: Minimum 2 Years
Salary: ₹4 – ₹5 LPA
Department: Digital Marketing / Social Media
Employment Type: Full time
About the Role
We are looking for a Senior Social Media Analyst with a minimum of 2 years of professional experience in social media management, digital marketing, content strategy, and social media analytics.
The ideal candidate should have strong knowledge of social media platforms, Meta/Facebook Marketing, social media management tools, content planning, audience analysis, and digital marketing strategies. The candidate should be able to independently develop and execute social media strategies while analyzing performance and identifying opportunities for growth.
Key Responsibilities
Develop and implement effective social media strategies aligned with business and marketing objectives.
Manage and monitor social media platforms including Facebook, Instagram, LinkedIn, YouTube, X, and other relevant platforms.
Plan and manage monthly content calendars and social media campaigns.
Develop content strategies based on target audience, industry trends, and business goals.
Coordinate with content writers, graphic designers, video editors, and marketing teams to execute campaigns.
Manage and optimize Facebook/Meta Marketing and advertising campaigns.
Monitor campaign performance, engagement, reach, leads, conversions, and other important KPIs.
Analyze social media insights and prepare performance reports with actionable recommendations.
Conduct competitor and market research to identify new content and marketing opportunities.
Stay updated with the latest social media trends, algorithms, features, and platform updates.
Identify trending topics, formats, hashtags, and content opportunities relevant to different brands.
Develop strategies to improve organic reach, engagement, followers, leads, and conversions.
Manage social media communities and ensure ti
📌 Senior Social Media Analyst (Pune)
🏢 Visionary services
📍 Pune