Company Description
Bandhan Tours Pvt. Ltd. has been creating personalized and seamless travel experiences for over 11 years, serving nearly 25,000 travelers across domestic and international destinations. We combine travel expertise with a passion for creating memorable journeys.

CTC Budget: ₹30,00,000 – ₹40,00,000 per annum

Role Description
We are seeking a highly experienced Marketing Manager (4 – 6 years) with robust expertise in digital and offline marketing, brand building, and strategic planning within the Tours & Travel industry. The ideal candidate will lead the marketing function, create high-impact campaigns, manage teams, and drive customer acquisition and brand growth.

Key Responsibilities
1. Strategic Marketing Leadership
Develop and execute annual marketing strategies aligned with revenue goals.
Lead brand positioning, travel product promotions, and GTM (Go-to-Market) plans.
Conduct market research, competitor analysis, and customer segmentation.
Identify new opportunities, travel trends, and seasonal demand patterns.

2. Digital Marketing Management




Oversee Google Ads, Meta Ads, YouTube, Display, and Retargeting campaigns.
Lead SEO, SEM, content strategy, email automation, and CRM-driven nurture flows.
Manage website UX, landing pages, and conversion optimization.
Track KPIs including CPL, CPA, ROI, traffic growth, and conversion rates.

3. Offline Marketing & Brand Visibility
Plan and execute travel expos, roadshows, events, print ads, and outdoor promotions.
Manage brochures, catalogues, stands, and event branding.
Strengthen B2B partnerships and corporate visibility through on-ground initiatives.
Coordinate with vendors, agencies, and media partners.

4. Team Management & Cross-Functional Coordination
Lead and mentor digital marketers, designers, content writers, and marketing executives.
Set KPIs, track performance, and conduct regular training.
Work closely with Sales, Product, and Operations teams.
Manage external creative, digital, and PR a

📌 Senior Marketing Executive (Thane)
🏢 Bandhan Tours
📍 Thane